PorkyCovvy
Member
Whether we like it or not, football is now an industry and as such clubs are ran like a business. Fans are no longer seen as stakeholders in each club but are seen as consumers. Fans now act as consumers. I have called these fans in the past fickle as they steer clear of the club based on a marginal price increase and comments on the quality of football.
I have however, now softened my view as I suspect these fans are not fickle but are simply just not Coventry City fans - well not by traditional definitions. I believe these 'fickle' fans are now just football fans. They pick and choose which games of football to watch based on price and perceived value (based on entertainment). They may follow Coventry City but they are not fans.
This leads me to my question; will future fans of clubs act further like consumers and switch allegiances of teams as much as they switch brands?
I have however, now softened my view as I suspect these fans are not fickle but are simply just not Coventry City fans - well not by traditional definitions. I believe these 'fickle' fans are now just football fans. They pick and choose which games of football to watch based on price and perceived value (based on entertainment). They may follow Coventry City but they are not fans.
This leads me to my question; will future fans of clubs act further like consumers and switch allegiances of teams as much as they switch brands?