Back in the mid-1990s Coventry City were financially stable, the perennial ‘Houdini’ club of football with only Arsenal, Everton and Liverpool having stayed longer in the top-flight for a continuous spell.
By the late-90s, CCFC Directors had grandiose dreams for the club which outweighed their business sense and started to spend on transfer fees and wages at a rate that far exceeded the income the club received. One of these dreams was to leave Highfield Road with a capacity of 23,000 for a much larger stadium, a strange decision you might think as Highfield Road was only sold out two or three times per season. Eventually, this was to see the club move into the magnificent Olympic-standard Ricoh Arena in 2005.
However, before a single piece of earth was turned on the construction project, the risks taken by the Directors had put the club into real financial crisis. The money that would be raised from the sale of Highfield Road had been squandered and when the club was relegated to the second tier in 2001, there were reportedly debts of £60million.
Coventry City Council stepped in at this point to rescue the new stadium project and funded the construction at a total cost of £113million. Coventry City would therefore have their new home, however the Club Directors were in a weak negotiating position and the terms of the lease were very steep.
Although the football club paid an annual rent of £1.3m+ covering matchday expenses, Coventry City did not enjoy any of the matchday revenues apart from ticket and merchandising sales; the club was deprived of the benefits from food and beverage, car-parking etc. Also, there was no access to profits from other events such as conferences and concerts, or from the hotel and casino which were part of the complex, as these were not part of the tenancy arrangement.
- See more at:
The demise of Coventry City Football Club | Football Supporters' Federation