Sadly it looks like getting that power will mean treating people as rather basic and unintelligent - get a catchy slogan and one or two big policies to focus on, along with a leader with a personality.
Like was tried by many on here about those who voted leave?
Most people are not thick. People are not thick because they have a difference of opinion. And what makes you think you are the clever one because you have the views you do?
Just about everyone pro Labour whatever had a go at me for saying Labour had no chance with Corbyn in charge. He even got congratulated for losing the last election. There was even supposed to be a late run for Labour. And all this was from those with a difference of opinion who said the other voters are thick... .
These days we have the internet. It is hard to hide the past. The only people who 'don't know' about the past are those who try to hide it. And promising the world on things that can't happen as offered makes parties look even more untrustworthy.
It is back to basics. Labour needs a leader who can be trusted. When Labour says tax payable will only rise fir the top 5% it needs to be only for the top 5%. And if and when they get back in they need to leave savings alone like pensions. They need to offer to the majority not the few.
How about what is brought up the most often against the Tories?
Social housing. Big sell off speeded up by Labour.
NHS. Privatisation speeded up by Labour.
Pensions. Wrecked by Labour.
Tax rises. Done by Labour, reduced by the Tories.
So why are those who remember Labour governments less likely to vote Labour? Can't work it out myself. They must be thick.....