On a side note, I’ve owned 20-25 Stone Island jackets/coats since the early 00s. It’s definitely gone down in my estimation with how common it’s become and available.
From what I’ve seen on away trips, very little of it is Stone Thailand but instead just the boring, standard pieces with teenagers freezing to death in overshirts/soft shell jackets that are fairly accessible in terms of price, (that they’ve pestered their parents to buy them for Christmas), when it’s only a few degrees, just because of the badge.
I’ve sold a lot of my collection and replaced it with Moncler which is far more subtle, smart and out of reach in terms of price of knobheads. I’ve kept all of the Ghost and Shadow Project pieces as they’re subtle and unreal in terms of quality for winter.
The quality and designs initially drew me to SI but these try hards make me not want to wear it anymore.