Season Ticket Sales (5 Viewers)

[Nick]

Do you recall how many times we finished in the top 6 in the premier since the 1960's? That's why we never got massive support. The momentum was never there.

If we went up, I very much doubt we would finish top 6.

Does that mean people would stop going if we weren't in Europe every year?

 

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[Alan Dugdales Moustache]

My crystal ball predicts we could shift 20,000 season tickets if we got back to back promotions. We'll have to wait two years to find out , but I'm confident.

 

[Alan Dugdales Moustache]

If we went up, I very much doubt we would finish top 6.

Does that mean people would stop going if we weren't in Europe every year?

You're not with me Nick. Where are we now ? I doubt anyone thinks "we need to get back to the Prem but only if we get into the top six" We are so far from that point that to even contemplate any return to the top division would be a huge achievement.

 

[Terry Gibson's perm]

You're not with me Nick. Where are we now ? I doubt anyone thinks "we need to get back to the Prem but only if we get into the top six" We are so far from that point that to even contemplate any return to the top division would be a huge achievement.

Can anybody see us ever getting promoted from this league?

 

[ccfc92]

Can anybody see us ever getting promoted from this league?

If TM doesn't take us up, then no.

 

[Alan Dugdales Moustache]

Not at the moment TGP. All the more reason to assume that if we did there would be a surge in interest, albeit shortlived if it came to nothing after a couple of years.

 

[Terry Gibson's perm]

I want to imagine it but can't, if we had a good season towards the end of it the crowds would increase, there also seems to be a lot of people who have taken up the match packages which seem a good idea.

 

[Alan Dugdales Moustache]

I think that expectation is so low, and with good reason, that if we ever scraped our way into the Championship it would be an achievement of huge proportions. Would supporters simply say "we'll go straight down again so I won't bother" of would they simply be euphoric just to be there ? I suppose that's the important question. I'd be renewing straight away.

 

[dongonzalos]

He won't answer because he knows we have reduced by around 20% - and we have sold less than 10% more tickets.

Bradford have a strategy. Buy a season ticket before the cut off or else. Massively inflated season ticket price especially for concessions, one of the most expensive prices on match days and in addition withdrawal of any payment plan available and flexi cards.

There is no way on this planet we would get away with that here - we may if we had a small ground and could threaten exclusion but we can't.

We would have to sell 27,000 season tickets if we assume 30% are under 16 to break even. That also excludes revenue made on match day sales at higher prices. We wouldn't sell 20,000 in the premier league.

The comparable strategy for Bradford led to a 50% increase in season tickets.

For us that would mean approximately an extra 3000 season tickets holders.
Now I am going to be riddiculously generous and give you the worst case scenario. Out of that 3000 we only 1500 adults and we get 1500 under 11's for free.
We make £223k
Now you look at the loses again worst case scenario all of the remaining 6000 fans were adults you lose £50 a head. £300k

So in the most extreme scenario for us which wouldn't happen we would gain 3000 fans and lose 77k.

As I am sure you are aware we would not lose as much money as that and we would certainly gain more.
All 6000 current season ticket holders are not adults and if we go on your 70% ration the books balance and we get a better atmosphere in the Ricoh.

 

[dongonzalos]

Premiership attendances have risen year after year since our relegation

 

[SkyBlue_Bear83]

The comparable strategy for Bradford led to a 50% increase in season tickets.

For us that would mean approximately an extra 3000 season tickets holders.
Now I am going to be riddiculously generous and give you the worst case scenario. Out of that 3000 we only 1500 adults and we get 1500 under 11's for free.
We make £223k
Now you look at the loses again worst case scenario all of the remaining 6000 fans were adults you lose £50 a head. £300k

So in the most extreme scenario for us which wouldn't happen we would gain 3000 fans and lose 77k.

As I am sure you are aware we would not lose as much money as that and we would certainly gain more.
All 6000 current season ticket holders are not adults and if we go on your 70% ration the books balance and we get a better atmosphere in the Ricoh.

Its not comparable as we're not Bradford, you're assuming we would get a 50% increase which we wouldn't

Also your math is wrong isn't it? We charged £250 and and Bradford charged £150 so you are losing £100 per adult, so in your scenario you would lose £600k not £300k.

Not to mention all the free under 11s you are letting in now where you would be losing £80 for every U12 as well.

 

[stupot07]

Its not comparable as we're not Bradford, you're assuming we would get a 50% increase which we wouldn't

Also your math is wrong isn't it? We charged £250 and and Bradford charged £150 so you are losing £100 per adult, so in your scenario you would lose £600k not £300k

Well more than 100 if you class last season's prices. Also Bradford have had a promotion and a couple of trips to Wembley in the last few years.


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[Nick]

Under 11s are pretty much free anyway with jsb

 

[stupot07]

Under 11s are pretty much free anyway with jsb

Yep, less than £2 per game. It's not enough though, the club should give all under 11's free tickets and £2 per week pocket money.....


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[dongonzalos]

Its not comparable as we're not Bradford, you're assuming we would get a 50% increase which we wouldn't

Also your math is wrong isn't it? We charged £250 and and Bradford charged £150 so you are losing £100 per adult, so in your scenario you would lose £600k not £300k.

Not to mention all the free under 11s you are letting in now where you would be losing £80 for every U12 as well.

Fair enough I went by the comment made on here of someone saying how can you better 199.00

6000 at half of them full price you lose 300k
Gain 50% 3000 half of which at full price £223k

Same figures

 

[Nick]

Yep, less than £2 per game. It's not enough though, the club should give all under 11's free tickets and £2 per week pocket money.....


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Surely most parents who want to take their kids up Will have them in the jsbs anyway? Plenty of other benefits.

 

[Grendel]

Fair enough I went by the comment made on here of someone saying how can you better 199.00

6000 at half of them full price you lose 300k
Gain 50% 3000 half of which at full price £223k

Same figures

Bradford have had this pricing strategy in place for several years. The 50% increase therefore in one year is not price related.

 

[dongonzalos]

Bradford have had this pricing strategy in place for several years. The 50% increase therefore in one year is not price related.

Incorrect as usual
They were £50 cheaper this year.
£149 instead of £199

 

[SkyBlue_Bear83]

Its a fair comment, he said pricing strategy not price. Bradford have been among the cheapest tickets in the football league for 6 or 7 years now.

http://widthofapost.com/2012/06/03/...city-season-ticket-sales-exceed-expectations/

In 07/08 Bradford season tickets were £138

 

[dongonzalos]

Its a fair comment, he said pricing strategy not price. Bradford have been among the cheapest tickets in the football league for 6 or 7 years now.

http://widthofapost.com/2012/06/03/...city-season-ticket-sales-exceed-expectations/

In 07/08 Bradford season tickets were £138

That say prices have gradually crept up since that division 4 price in 2007.

Not taken a 25% cut like they did this season.

They put a great offer on and got a 50% increase in season ticket sales. Whatever way you look at it.

 

[Nick]

So if it's only based on price, why was the ricoh empty when we played Burton in the jpt and it was only a fiver?

 

[covcity4life]

So if it's only based on price, why was the ricoh empty when we played Burton in the jpt and it was only a fiver?

is burton in jpt same as wigan in championship?

 

[I_Saw_Shaw_Score]

is burton in jpt same as wigan in championship?

V Wigan in the championship would probably get a few more than v Wigan in L1.

 

[Nick]

is burton in jpt same as wigan in championship?

I thought we were basing everything on price? When are we playing wigan in the championship?

 

[lifeskyblue]

We will be playing them in the championship next year when we both get promoted this season. And there goes another pig sailing by


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[dongonzalos]

So if it's only based on price, why was the ricoh empty when we played Burton in the jpt and it was only a fiver?

It's probably worth trying to stick to the actual example discussed. Your example is not relevant.
However you are right as with anything when a person makes a decision about anything. There will be a multitude of factors that help you make a decision. For Bradford fans for example ihaving owners they relate to and they believe are driving the club in the right direction. Their signings, rejecting 500k offers for one of their players. Their performance last season and a genuine belief that they are not far off a squad capable of the play offs. However Price will be the main factor and the biggest one swaying it for most fans yes.
Hence why for them it is 13k going up to 18k
For us it would be 6k going up to 9k

 

[Nick]

It's probably worth trying to stick to the actual example discussed. Your example is not relevant.
However you are right as with anything when a person makes a decision about anything. There will be a multitude of factors that help you make a decision. For Bradfird fans for example it will having owners they relate to and they believe are driving the club in the right direction. Their signings, rejecting 500k offers for one of their players. Their performance last season and a genuine belief that they are not far off a squad capable of the play offs. However Price will be the main factor and the biggest one swaying it for most fans yes.
Hence why for them it is 13k going up to 18k
For us it would be 6k going up to 9k

Why is it not relevant? You are saying drop the price and thousands more will come.

You are saying price is the main factor, so why wasnt the Burton game a sellout when it was a fiver?

When kids are a quid or there are family offers why isn't the ground full?

 

[stupot07]

It's probably worth trying to stick to the actual example discussed. Your example is not relevant.
However you are right as with anything when a person makes a decision about anything. There will be a multitude of factors that help you make a decision. For Bradfird fans for example it will having owners they relate to and they believe are driving the club in the right direction. Their signings, rejecting 500k offers for one of their players. Their performance last season and a genuine belief that they are not far off a squad capable of the play offs. However Price will be the main factor and the biggest one swaying it for most fans yes.
Hence why for them it is 13k going up to 18k
For us it would be 6k going up to 9k

So what you're saying is if we knocked the price of our ST's by £50 or 25% we would get a 50% increase in ST sales? Btw my ST is 30% cheaper than last season.


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[dongonzalos]

Why is it not relevant? You are saying drop the price and thousands more will come.

You are saying price is the main factor, so why wasnt the Burton game a sellout when it was a fiver?

When kids are a quid or there are family offers why isn't the ground full?

The question you should ask yourself is what would have been the attendance for the Burton game at full price. Trust me the £5 price would have had an impact and you would be nuts to suggest otherwise.
It's not relevant as an example as it is not a like for like decision. In anyway other than you have choose the same sport.

 

[Nick]

The question you should ask yourself is what would have been the attendance for the Burton game at full price. Trust me the £5 price would have had an impact and you would be nuts to suggest otherwise.
It's not relevant as an example as it is not a like for like decision. In anyway other than you have choose the same sport.

Would the difference have been as much as you are making out? If so, would there have only been about 1500 there at full price?

I'm talking about the same team and the same fans at the same ground. It's not just the same sport.

It is a like for like decision, whether to support your team or not.

 

[dongonzalos]

What I am saying is that CCFC should hire a marketing expert ( please God not Grendel) ascertain what is the lowest price they can go to where the increase in demand nullifies the drop in the price. Resulting in you having an increase in crowds on the match day.
I think Bradfird have achieved that with their £149 ticket. A drop of £50 on their early bird price last season.
They now have an extra 6000 season ticket holders.
If you don't think the price of £149 was not the biggest driving factor behind the increase in sales you would be crazy.

Regarding your Burton Albion example nick. Then ok if our season ticket was £5 a game are you telling me we would not get a substantial rise in season ticket sales.

I am by no means suggesting that should be the price but just if you want to preserve with that comparison.

 

[chiefdave]

This is an odd argument. We've already dropped season ticket prices significantly and haven't seen a large increase in sales. What makes anyone think that a further reduction would suddenly have people rushing to buy?

 

[stupot07]

What I am saying is that CCFC should hire a marketing expert ( please God not Grendel) ascertain what is the lowest price they can go to where the increase in demand nullifies the drop in the price. Resulting in you having an increase in crowds on the match day.
I think Bradfird have achieved that with their £149 ticket. A drop of £50 on their early bird price last season.
They now have an extra 6000 season ticket holders.
If you don't think the price of £149 was not the biggest driving factor behind the increase in sales you would be crazy.

Regarding your Burton Albion example nick. Then ok if our season ticket was £5 a game are you telling me we would not get a substantial rise in season ticket sales.

I am by no means suggesting that should be the price but just if you want to preserve with that comparison.

Surely they want to maximise revenue, not find a breakeven for the cheapest possible STs? You've also got to factor in increase with cheap ST's with a reduction of availability and take up of higher priced matchday tickets. £249 is reasonable enough. And don't forget Bradford get to control of all matchday and 365 day revenues to help compensate.


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[stupot07]

This is an odd argument. We've already dropped season ticket prices significantly and haven't seen a large increase in sales. What makes anyone think that a further reduction would suddenly have people rushing to buy?

We are cov, city whatever we do it's never enough......


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[lifeskyblue]

I'm sure we would get a few more fans if the price was dropped but for me the issue is not the cost but the running of the club itself. The fan base has dwindled because of poor performances on the pitch, relegation, the moving for a season to Northampton, low expectations, squabbles between owners and council and the all pervasive premier league on TV and in media. A spark on the pitch this season, a good cup run or genuine evidence that the club is building for the future will do more to attract fans now than merely the cost of a ticket. Lower prices and a real belief in Tony Mowbrays Sky Blue Army....now that's a winning formula for bigger crowds


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