Attendance Vs. Wigan (2 Viewers)

Skybluenutterman

Well-Known Member
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ccfc92

Well-Known Member
To answer my own question, they charge £149 for a season ticket. We should look to match that next year imo. More bums on seats has to be better.

I swear we've discussed this all before on here.... :thinking about:

It turned into an argument IIRC :(
 

Esoterica

Well-Known Member
To answer my own question, they charge £149 for a season ticket. We should look to match that next year imo. More bums on seats has to be better.

It's a nice theory but I can't see that working with the way the club is currently being run. It's a £100 quid reduction on this years £249 for this season which would mean £600,000 lost from our 'hardcore' 6k fans. We'd need to sell an additional 4000 season tickets just to cover that shortfall at £149 a piece. On a reported budget of £2.5 mill, 600k is nearly a third of it. Unless we get promoted I can't see us getting 10k season ticket sales because the cost is not the real issue now.
 

SlowerThanPlatt

Well-Known Member
It's a good number on the eye but massively exaggerated. They've been offering them cheaper than anyone else for 8 years and have just been relying on cup revenue to turn a profit.

They are so cheap you could only be able to turn up to 8 games and it'd still work as out as a good deal. Under 11's also go for free with any season ticket purchased so you'd imagine 6-7,000 are free tickets. Be interesting to see their numbers if they're at normal price next year if they don't get a good cup run and are still in this league.


And Bradford has another 200,000 people than Coventry and only have an all time average of 10,000 - less than Bradford Park Avenue and Leeds City.
 

SlowerThanPlatt

Well-Known Member
I don't have a problem with it - it's obviously working in the short term but long term? I'm not so sure. Problem would be if they had no cup run this year and only finished mid table in the league prices would have to be raised because the cup revenue they heavily rely on wouldn't be there. And, ultimately who's going to pay more when the product on the pitch doesn't reflect the increase?

Think it may all end up in tears there.
 

Johnnythespider

Well-Known Member
I was just wondering whether a sliding scale on season ticket prices would work, i.e they set a budget to be reached and then divide that amount by the number of season tickets sold to reach a final price everybody pays. So the more season tickets sold the lower the price paid by the fans ?
 

mark82

Super Moderator
It's a nice theory but I can't see that working with the way the club is currently being run. It's a £100 quid reduction on this years £249 for this season which would mean £600,000 lost from our 'hardcore' 6k fans. We'd need to sell an additional 4000 season tickets just to cover that shortfall at £149 a piece. On a reported budget of £2.5 mill, 600k is nearly a third of it. Unless we get promoted I can't see us getting 10k season ticket sales because the cost is not the real issue now.

Maybe it's what is needed to bring people back.
 

Ashdown

Well-Known Member
Nah, Our support is shit though, our very own 'CCFC' on here keeps telling us !

All things considered I thought the backing from both teams was excellent on Saturday and that's with many people still sceptical about our chances, the owners and still on holiday. Imagine how things could be if we kept playing like that, SISU helped TM reinforce the team and we were top 6 for a sustained period ?
 

skybluesam66

Well-Known Member
I am surprised that TM is not taking the league cup seriously - a money spinner against eg villa in the next round , would make up the shortfall in season tickets overnight

I know focus needs to be the league, but revenues from a big cup match cannot be ignored
 

Warwickhunt

Well-Known Member
I am surprised that TM is not taking the league cup seriously - a money spinner against eg villa in the next round , would make up the shortfall in season tickets overnight

I know focus needs to be the league, but revenues from a big cup match cannot be ignored
Dont think he is ignoring it! just working with what he can put out on the field, He will be as pleased as any of us if we can win or draw this round, he seems to have got better value for his budget than SP did
 
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Kingokings204

Well-Known Member
I am surprised that TM is not taking the league cup seriously - a money spinner against eg villa in the next round , would make up the shortfall in season tickets overnight

I know focus needs to be the league, but revenues from a big cup match cannot be ignored

I think it comes down to priorities. We don't have a big squad is point one and point 2 is what's more important? A league cup run or winning league Games?

Ideally you would have both but with reinforcements and good signings we can challenge for 6th but we can never win the league cup and let's for arguments sake say we were given the choice between winning be league cup or getting promoted to the championship then I take the championship every day.
 

SkyBlueCRJ

Well-Known Member
To answer my own question, they charge £149 for a season ticket. We should look to match that next year imo. More bums on seats has to be better.

Lowering season ticket prices doesn't necessarily mean more fans will come through the door. Season ticket sales this year prove this. CCFC would end up making a loss
 

shmmeee

Well-Known Member
I don't think enough would come back to cover costs, they slashed the prices a fair whack this season and didn't see a huge increase.

I agree on the whole, but to play Devil's Advocate:

In games consoles and other gadgets there's a point roughly under £100 for most products, perhaps a bit more, that makes a product an impulse buy. So a drop from £300 to £200 would see less of an increase in sales than one from £200 to £100.

I don't know what that price point is, we can all probably agree we'd sell 32k at £10 a shot. We sell 5-6k at £250. There's a whole bunch of data points in between.

I think it'd be best done as an initial one off for a particular push one season. It'd be interesting how well we'd do with a full stadium compared to 10k. How many fans = one average player? Would 32k give us the equivalent amount of points to say a decent loan or a small fee for a player? I don't know, but it'd be fun to find out.
 

no_loyalty

Well-Known Member
I am surprised that TM is not taking the league cup seriously - a money spinner against eg villa in the next round , would make up the shortfall in season tickets overnight

I know focus needs to be the league, but revenues from a big cup match cannot be ignored

An away day at Villa in the next round would be unreal
 

Grendel

Well-Known Member
I agree on the whole, but to play Devil's Advocate:

In games consoles and other gadgets there's a point roughly under £100 for most products, perhaps a bit more, that makes a product an impulse buy. So a drop from £300 to £200 would see less of an increase in sales than one from £200 to £100.

I don't know what that price point is, we can all probably agree we'd sell 32k at £10 a shot. We sell 5-6k at £250. There's a whole bunch of data points in between.

I think it'd be best done as an initial one off for a particular push one season. It'd be interesting how well we'd do with a full stadium compared to 10k. How many fans = one average player? Would 32k give us the equivalent amount of points to say a decent loan or a small fee for a player? I don't know, but it'd be fun to find out.

To reduce to £149 with cheaper concessions you'd need around 22,000 - 25,000 to raise as much revenue as we have by what we've charged.

We'd sell nowhere near that many.
 

chiefdave

Well-Known Member
This is where the deal at the Ricoh is really shown up as a problem. Bradford wouldn't need to get the whole £100 back through extra ticket sales as they get other revenue streams - the more people in the ground the more they make. We aren't in the same situation, we would have to sell enough extra tickets to offset the loss.
 

Ashdown

Well-Known Member
This is where the deal at the Ricoh is really shown up as a problem. Bradford wouldn't need to get the whole £100 back through extra ticket sales as they get other revenue streams - the more people in the ground the more they make. We aren't in the same situation, we would have to sell enough extra tickets to offset the loss.

We do get some other revenue streams by people attending though ? Small share of F & B, programme and merchandise sales, corporate, car parking etc.
 

Ashdown

Well-Known Member
Not sure, I was asking more than stating. I thought we bought the spaces at a price and sold them on at a profit ?
 

chiefdave

Well-Known Member
We do get some other revenue streams by people attending though ? Small share of F & B, programme and merchandise sales, corporate, car parking etc.

Program and merchandise have both been outsourced, corporate is restricted unless the club agree to hire all the facilities for every game and we don't get car parking. We do get a cut of F&B but its never been said what, and given that the F&B profits were previously said to be low if we're getting a cut of profit rather than revenue its not going to be much.
 

Ashdown

Well-Known Member
Outsourced or not, CCFC will still be able to claim a significant commission on all sales for goods with their branding.
 

chiefdave

Well-Known Member
Outsourced or not, CCFC will still be able to claim a significant commission on all sales for goods with their branding.

I think all revenue counts to SCMP budgets but when its outsourced only the commission counts so in terms of what can be converted to player budget it wouldn't really work. Even if we made the same amount of profit the budget would still be lower.
 

shmmeee

Well-Known Member
To reduce to £149 with cheaper concessions you'd need around 22,000 - 25,000 to raise as much revenue as we have by what we've charged.

We'd sell nowhere near that many.

Not sure what that has to do with my post about whether a loss on ticket receipts would be worth it on the pitch. Was a question about the reality of the "12th man" or not. Not a bookkeeping exercise.

I do always love maths though, so thanks.
 

oldskyblue58

CCFC Finance Director
Its not as simple as all turnover counts. Some of the turnover has the direct costs relating to it deducted before it counts. So for example the shop turnover that counts might only be the gross profit on sales after deduction of purchases and wages. Still likely to be higher than taking a share of commission though.

According to the details I got from the FL the rules on income are general not cast in stone, and are agreed by negotiation with each club. Good old FL discretion again.

The thinking behind outsourcing the progs and shop I would guess is that it cuts down the cashflow costs and the risks (ie staffing, rents, stockholding etc). The trade off is that the club gets lower cashflow income and control.

Whilst we do miss out on a bigger share of some incomes what a successful team would bring would be bigger TV revenues, team & merchandise sponsorship/sales and prize money none of which are not dependent on the Ricoh and all of which would count to the SCMP calculation. Whilst F&B is desirable it isn't the only thing to make a difference, but we always seem to focus on it. F&B will be an income that is used in SCMP after deduction of direct costs

Is there anything to stop CCFC block booking the lounges from now on and putting pressure on the sales side of the business to actually sell rather than cutting back on cost and pleading its all someone else's fault? Use the capacity to drive sales especially whilst there is some positivity take a calculated risk. I would guess that the financial control at present is quite risk averse. There is perhaps the start of some momentum finally - exploit it, keep it rolling.
 
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rupert_bear

Well-Known Member
Still don't fully understand this "they get extra revenue" bit. Okay we don't own the Ricoh, but we never did we have always rented it, we currently pay less than 10% than we originally paid, we were the biggest gate by 5000 that would be a £100000+ a match more than most in this league if it carried on like that, that's over 2 million quid more than most, What restrictions do they have compared to us ?
Also who gets the pitch side advertising money on our matchdays us or Wasps, and how much TV money do we now get ?
 
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