It's all a load of bollocks my boss uses them all the time and I just look at him blankly or the best thing to do is ask them to explain what it means that puts a stop to it for a while, I had an ex boss that used to say spell it whenever somebody used a long word.
£2.77M, plus a stand named after the charity, plus 50p of every ticket sold in that stand, minimum £40k donation a season, sounds a lot less screwed than sod all.