The only winner in a Bellew v Haye fight is the bank manager. As much as I dislike him Haye is a blueprint on how to make big money in boxing with little risk. His record of selling seats/PPVs against fighters like Chisora, Audley and John Ruiz speaks for itself. He even sold out the o2 fighting the last two binmen on dave.
Bellew knows that he is sitting on a belt with genuine danger from any challenger, he must have thought his chance at mega money went out of the window in his defeat to Stevenson, he isn't going to waste this opportunity. If/when it happens I will be loading up Haye, especially if its at heavy!