I'm pretty sure there would have been alternatives.
What links do bt have to the city culture wise?
Alternative like who?
BT have absolutely no links to the culture - so that means they shouldn't have been able to put a sponsorship offer forward?
Are you trying to suggest companies should only sponsor things if they have links to the event at hand?
What links do Carlsberg, Coca-Cola, Continental, Hisense, Hyundai–Kia, McDonald's, Orange, SOCAR and Turkish Airlines have with football?
They shouldn't have been allowed to sponsor the Euros?
I'm trying to understand why people have such issue with this.
I think if somebody is going to sponsor something to do with culture then it should actually have something to do with the city's culture shouldn't it?
Completely different to a football match or tv coverage isn't it?
I have an issue because Wasps are not *my* idea of culture and heritage.
What they are, is an example of the commodification of such things.
Ah, big difference here. Wasps are not a Coventry club, but are trying to be accepted as such and therefore creating a falsehood.Alternative like who?
BT have absolutely no links to the culture - so that means they shouldn't have been able to put a sponsorship offer forward?
Are you trying to suggest companies should only sponsor things if they have links to the event at hand?
What links do Carlsberg, Coca-Cola, Continental, Hisense, Hyundai–Kia, McDonald's, Orange, SOCAR and Turkish Airlines have with football?
They shouldn't have been allowed to sponsor the Euros?
OK, who?
It's like having a French culture campaign sponsored by something like volkswagen.
It's quite clear really!
Ah, big difference here. Wasps are not a Coventry club, but are trying to be accepted as such and therefore creating a falsehood.
Because of the fact it's bidding about culture? Maybe the edl could start sponsoring Muslim events? It's not just about providing money is it?How is it a big difference?
Sponsorship is about providing money for something to be moved forward.
Why does the sponsor have to have any link with the matter at hand?
And you are choosing to ignore what culture are all about.You're choosing to ignore what sponsorship is actually about, which is fine - but still haven't answered the question: Who should it have been? Who fulfils the criteria you're citing?
If we're talking 'a city of culture' then isn't it rather tawdry to have a sponsor, full-stop?
Since when is culture about finance?
But hey... the Higgs charity would be a half-decent option, in which case... or similar organisations.
What Wasps as headline sponsors do, is contradict savagely the message of what a city of culture *is*.
I think you are still missing the irony in the whole culture thing.If there is no sponsor how do you expect the bid to be progressed? The council to finance it with the potential of no return if the bid isn't successful - I'm sure that would have gone down well!
Sponsor provide money for something to be progressed or take place. There is absolutely no requirement for them to have any links or involvement with the subject at hand.
Because of the fact it's bidding about culture? Maybe the edl could start sponsoring Muslim events? It's not just about providing money is it?
It is everything to do with it if is sponsoring the culture of the city.The fact it's about culture has nothing to do with it.
It's completely just about providing money - the kickback being they get their name out there.
Sponsoring a culture bid doesn't equal you are saying or trying to say you're culturally linked to that area.
And you are choosing to ignore what culture are all about.
There are plenty of companies around the city who could have all gone in, Christ even jlr have the jaguar link to the city.
What about the unis? What about the care home company building by the butts? Even Coventry sports trust
The council to finance it with the potential of no return if the bid isn't successful
It is everything to do with it if is sponsoring the culture of the city.
Can you really not see why people would point it out? Honestly?
Having wasps sponsor it is shouting that the culture is something moved in from Wycombe 2 years ago.
I was going to say exactly that as well!There is a return.
Heritage and culture brings in masses of tourist income, and actually makes a net profit for councils if done properly. It is, however, a soft target for budgt cuts because politicians wave the either/or of hospitals and schools... or heritage in front of it. This is notwithstanding the social benefits that go into making a society function, the goodwill, the cohesion and sense of place. It is, tbf, what heritage and culture doesn't do overly well, is showcase what it brings to a place. Part of this is because the people who work in it aren't commercially driven but... that's its USP too, the fact that people who work around these areas work because they *care* not for cash.
Sponsorship too does require a fitting with brand values, for wont of a better term. It's why, after all, certain organisations stopped sponsoring CCFC when they moved away from the city. The Coventry Building Society couldn't sponsor them then because they were attached to the space and place of Coventry, their sponsorship depended on CCFC being the same.
Ditto the Wasps sponsorship. This is a Coventry City of Culture bid. It should be highlighting the fabulous history, traditions and arts that have powred Coventry and its social life during the ages. Wasps can't help that brand identity in the slightest, as they can't bring the archive footage of Dai Duckham, they don't have a Harry Walker to wheel out... Hell, even BMW would have more of a link, given they still own the Triumph brand.
What we won't have is the Herbert putting on an exhibition of Wasps winning the cup in 1999, because it doesn't have the resonance with the city's culture, heritage, tradition that CCFC winning the FA Cup did. Hence the latter gets its exhibition.
So, Wasps end up piggy-backing onto this bid in an attempt to naturalise their position as part of Coventry's culture and heritage. Unfortunately the reverse approach means COventry's culture and heritage is slightly tarnished, as it privileges the superficial immediacy ahead of that which has given the city depth. It may offer a short term cash input, but it won't help long term with an association of Coventry as a city of culture.
Because of what NW and Nick have just said. It is about a city of culture, so all about that particular city.How is it a big difference?
Sponsorship is about providing money for something to be moved forward.
Why does the sponsor have to have any link with the matter at hand?
There is a return.
They may well get accepted as such in time, but for now they have no association with the city.
There wouldn't be a return if the bid was unsuccessful and had the bid been financed directly by the council
Because of what NW and Nick have just said. It is about a city of culture, so all about that particular city.
Any sponsorship money should come from companies and organisations within that city surely!
Can't compare it to other stuff because this is very specific and very individual.
Having Wasps sponsor it leaves a bad taste I feel and goes against putting yourselves up for a city of culture, as they have just been shipped in and are not a Coventry club.
They may well get accepted as such in time, but for now they have no association with the city.
The fact it's about culture simply doesn't come into
There would, because as part of the bid we get an uplift in what the city will actually *do* in the runup.
Budgets get slashed in this area every year, until they're at virtually nothing and this is crazy. Now it's all about lottery funding and short term bid winning to keep things going, rather than council funding and this...is crazy.
It does when the whole point is selling the most appropriate city to a judging panel.
You're showcasing what makes Coventry a city of culture, and openly McDonaldising it with its headline sponsor runs counter to that. By taking the Wasps cash, they potentially jeapordise far *more* cash in the future.
It could be guaranteed that the uplift would definitely bring in monies be above the outlay?
You honestly think the sponsor of the bid would impact the decision making? Really?!
I wasn't talking specifically money. There are also studies that show wellbeing can increase exponentially with a vibrant cultural and heritage delivery. As for physical money... I'd be prepared to suggest that tourism increases would indeed do that, but it's always hard to tell where that specifically came from.
If you *must* sponsor however, it would be very wise to pick sponsors that don't run counter to the message sent out by your other cultural instituions around the city. Wasps do that... which is why they want to sponsor in the first place.
I.listed a couple more than that. You are making out wasps Are and were the only optionSponsor like who? So far Higgs and JLR have been suggested. Any others? Why didn't they come forward? I'm sure it would be possible to have more than one sponsor.
I.listed a couple more than that. You are making out wasps Are and were the only option
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