Debunking the myth - ‘Doug isn’t getting the commercial things right’ (1 Viewer)

ms639 said:

The money we get to sponsor a players shirt will be a rounding error, sure it’s annoying for you personally but in the grand scheme of things…


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ms639 said:

So you’re in the camp that the commercial side of the club is being run well because it’s been a bit of a pain to sponsor a players shirt?


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ms639 said:

lol

. Amongst literally running the club, I get it, we’re so emotionally invested in the club so you don’t think of it as a business and therefore hold them to a standard that you wouldn’t hold other businesses to, there is so so much that we’re getting right that absolutely dwarfs what is going ‘wrong’


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ms639 said:

I think it’s finally time to dispel the myth that DK has some sort of issue with the commercial side of the business, this phrase is thrown around so lazily so let’s break it down…

1. Making decisions and then going back / adapting them - this is literally how every good business should operate these days. Feedback loops are rapid (social media) so it’s extremely easy to test sentiment and adapt decisions accordingly. Having the humility to put something out there and then change it is the sign of a good leader who is responsive to the needs of their customers.

2. The away shirt is delayed - the impact of the away shirt being delayed means people have more time to buy the home shirt. This means more people wil buy the home shirt (see this seasons record sales) we live in an ‘I want it now’ society (cheers amazon) customers who would historically have bought either home or away now buy both because they don’t want to wait, again smart. Create demand, sell more shirts.

3. Infrastructure - the infrastructure at our club is growing in quality, he is making smart investments in infrastructure which gives the club appeal and longevity, football is short termist in nature but a prudent commercial leader has a 1 year plan and a 5 year plan, Doug is doing both.

4. Playing assets - we have done extremely shrewd business on 2 huge assets gyok and hamer which in all likelihood will pay out twice, it’s the gift that keeps on giving. Our previous owners categorically would not have done this.

Ticket sales never been higher, best side we’ve had in years, improved food and beverage deals, great infrastructure the list goes on.

Just because a few middle aged men have to wait 2 weeks to buy their shirt, there is absolutely nothing wrong with the commercial side of the club

(Caveat: I will concede that king of shaves last year was likely a fumble, everyone gets 1 decision wrong)

Thanks for coming to my ted talk


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ms639 said:

Not really, if you read the title of the thread it’s about people claiming DK is running commercial aspects of the club poorly, because you’ve decided to hone in on one very niche area is your decision.


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ms639 said:

I think it’s finally time to dispel the myth that DK has some sort of issue with the commercial side of the business, this phrase is thrown around so lazily so let’s break it down…

1. Making decisions and then going back / adapting them - this is literally how every good business should operate these days. Feedback loops are rapid (social media) so it’s extremely easy to test sentiment and adapt decisions accordingly. Having the humility to put something out there and then change it is the sign of a good leader who is responsive to the needs of their customers.

2. The away shirt is delayed - the impact of the away shirt being delayed means people have more time to buy the home shirt. This means more people wil buy the home shirt (see this seasons record sales) we live in an ‘I want it now’ society (cheers amazon) customers who would historically have bought either home or away now buy both because they don’t want to wait, again smart. Create demand, sell more shirts.

3. Infrastructure - the infrastructure at our club is growing in quality, he is making smart investments in infrastructure which gives the club appeal and longevity, football is short termist in nature but a prudent commercial leader has a 1 year plan and a 5 year plan, Doug is doing both.

4. Playing assets - we have done extremely shrewd business on 2 huge assets gyok and hamer which in all likelihood will pay out twice, it’s the gift that keeps on giving. Our previous owners categorically would not have done this.

Ticket sales never been higher, best side we’ve had in years, improved food and beverage deals, great infrastructure the list goes on.

Just because a few middle aged men have to wait 2 weeks to buy their shirt, there is absolutely nothing wrong with the commercial side of the club

(Caveat: I will concede that king of shaves last year was likely a fumble, everyone gets 1 decision wrong)

Thanks for coming to my ted talk


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Nick said:

I mean that's literally the commercial part of the clubs job.

Its not a bit of a pain. Its a week into the season and impossible to do.

You're right. It might only be a couple of hundred quid but it's wrong to just think "ah it's fuck all, forget about it"

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ms639 said:

You’re talking about an extremely specific use case amongst one area that the commercial department runs, your fixation on how that means the club isn’t operating well commercially is bizarre.

My post was on the myth that Doug King somehow is not running the club well commercially.

Your assertion that player sales isn’t a commercial activity is also odd.

I’m sorry you can’t sponsor your shirt, I’m sure it’ll all be worth it when you see your name in the programme fella

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chiefdave said:

Think people have to stop thinking of the commercial side of the club as one person. We've recruited a head of retail and the retail experience has improved. Is it perfect, of course not but its undeniably better than it was.

Suspect that in other areas of the commercial operation existing staff have been told to get their act together and that the way things were run is not the way things will be run moving forward.


Are you dealing with Rebecca Shortland? Weirdly when things were being run on a shoestring she was singled out on here as someone who was responsive and got things done so slightly odd now its a bigger team that she would be unresponsive.

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ms639 said:

I think it’s finally time to dispel the myth that DK has some sort of issue with the commercial side of the business, this phrase is thrown around so lazily so let’s break it down…

1. Making decisions and then going back / adapting them - this is literally how every good business should operate these days. Feedback loops are rapid (social media) so it’s extremely easy to test sentiment and adapt decisions accordingly. Having the humility to put something out there and then change it is the sign of a good leader who is responsive to the needs of their customers.

2. The away shirt is delayed - the impact of the away shirt being delayed means people have more time to buy the home shirt. This means more people wil buy the home shirt (see this seasons record sales) we live in an ‘I want it now’ society (cheers amazon) customers who would historically have bought either home or away now buy both because they don’t want to wait, again smart. Create demand, sell more shirts.

3. Infrastructure - the infrastructure at our club is growing in quality, he is making smart investments in infrastructure which gives the club appeal and longevity, football is short termist in nature but a prudent commercial leader has a 1 year plan and a 5 year plan, Doug is doing both.

4. Playing assets - we have done extremely shrewd business on 2 huge assets gyok and hamer which in all likelihood will pay out twice, it’s the gift that keeps on giving. Our previous owners categorically would not have done this.

Ticket sales never been higher, best side we’ve had in years, improved food and beverage deals, great infrastructure the list goes on.

Just because a few middle aged men have to wait 2 weeks to buy their shirt, there is absolutely nothing wrong with the commercial side of the club

(Caveat: I will concede that king of shaves last year was likely a fumble, everyone gets 1 decision wrong)

Thanks for coming to my ted talk


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ms639 said:

No idea how this can be said any clearer so will give up after this.

All I’m saying is of all the commercial activities that the club undertake which yes absolutely includes player sales is generally running well.

Your example of the shirt sponsorship may be a ‘failing’ but it’s insignificant.

You’re conflating our commercial activities overall (which is literally an umbrella term for anything that makes us money or costs us money - revenue or surelyinvestment) with a very specific department within the club.


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ms639 said:

I think it’s finally time to dispel the myth that DK has some sort of issue with the commercial side of the business, this phrase is thrown around so lazily so let’s break it down…

1. Making decisions and then going back / adapting them - this is literally how every good business should operate these days. Feedback loops are rapid (social media) so it’s extremely easy to test sentiment and adapt decisions accordingly. Having the humility to put something out there and then change it is the sign of a good leader who is responsive to the needs of their customers.

2. The away shirt is delayed - the impact of the away shirt being delayed means people have more time to buy the home shirt. This means more people wil buy the home shirt (see this seasons record sales) we live in an ‘I want it now’ society (cheers amazon) customers who would historically have bought either home or away now buy both because they don’t want to wait, again smart. Create demand, sell more shirts.

3. Infrastructure - the infrastructure at our club is growing in quality, he is making smart investments in infrastructure which gives the club appeal and longevity, football is short termist in nature but a prudent commercial leader has a 1 year plan and a 5 year plan, Doug is doing both.

4. Playing assets - we have done extremely shrewd business on 2 huge assets gyok and hamer which in all likelihood will pay out twice, it’s the gift that keeps on giving. Our previous owners categorically would not have done this.

Ticket sales never been higher, best side we’ve had in years, improved food and beverage deals, great infrastructure the list goes on.

Just because a few middle aged men have to wait 2 weeks to buy their shirt, there is absolutely nothing wrong with the commercial side of the club

(Caveat: I will concede that king of shaves last year was likely a fumble, everyone gets 1 decision wrong)

Thanks for coming to my ted talk


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Nick said:

Trying to give the club money to sponsor a player's shirt, a week into the season and I'm the one having to chase. Still don't even know the price.

Yeah I know it's only a couple of hundred quid as opposed to hundreds of thousands but even so. Its not hard.

If I was doing it purely for business and not because I supphave moved on and sponsored local small teams instead.

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Nick said:

Trying to give the club money to sponsor a player's shirt, a week into the season and I'm the one having to chase. Still don't even know the price.

Yeah I know it's only a couple of hundred quid as opposed to hundreds of thousands but even so. Its not hard.

If I was doing it purely for business and not because I support the club id have moved on and sponsored local small teams instead.

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hill83 said:

Maybe someone from the club reads the forum and the blatant racism that’s allowed to stand and knows you run it.

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Nick said:

I mean, I'm talking about the commercial department.

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hill83 said:

Maybe someone from the club reads the forum and the blatant racism that’s allowed to stand and knows you run it.

For balance of course.

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