Go past the waffle about cup tickets and he reveals some very interesting budget and wage info. Including the anonymous SCMP Benchmarking which all EFL clubs submit twice a year. Basically ranks clubs by expenditure and wages.
"We could spend no more on players, except young players, unless we got new or improved funds which were outside of our forecast, such as income from cup runs, commercial activities, ticket sales or non-returnable cash donations, or from our club costs going down."
all reasons we need our own ground in Coventry, not renting someone elses