The current strategy seems to be: keep costs to a minimum, sell the occasional gem, cash in from the occasional cup run. That way they can give the investors some sort of return without asking for more investment. That we stay in League one or maybe two, is probably taken into account in return for stability. In other words, NOPM from many fans - alone from the mediocre league standing - is already planned in and therefore will not set SISU under extra pressure.