Must be desperate full spread in Tele (14 Viewers)

cloughie · Aug 22, 2013

Some talk of high fly marketing strategies yet it all depends on the product it's not a 1 size fits all that works . Targeted marketing trying to attract the group of consumers that you believe your product will attract at the price you want to sell it for. Target audience.

If I want to buy a BMW I can buy it from where ever I can get the best deal, yet if I want to buy a product that I have always used and have a great affinity to but the supplier has said I don,t give a toss what you think, you will have to follow me where ever I go, I do think 90% of the companies clients who buy the products will continue to purchase, they may well shop else where in future

You could advertise BMWs in the slums all day long but if they are not interested as it as no relativity/interest to there life , one might be advertising to the wrong consumer

shmmeee · Aug 22, 2013

James Smith said:
No they've got a dominant market position in everything but mobile devices and unless we all stop buying products with Microsoft OS pre-installed then they'll do okay. Can't see a shift over to Linux from your average computer users, although Apple might take a larger bit out of the laptop sales.

The mistake you make is the same as MS management. Desktop and laptop are old news and once COIT takes off in business I think it will be Linux in the form of Android, Chrome an similar appliance like setups that eat into their bottom line.

Office will keep them afloat, but even that's being chipped away at.

Thinking you're unbeatable is a sure fire way to lose in tech. Just ask IBM, Palm, Dell, Nintendo, etc etc etc.

Ballmer, like Cook, doesn't have the vision for the future and is still trading off his predecessor's ideas. If you want pick a winner look at Mountain View not Cupertino.

James Smith · Aug 22, 2013

shmmeee said:
The mistake you make is the same as MS management. Desktop and laptop are old news and once COIT takes off in business I think it will be Linux in the form of Android, Chrome an similar appliance like setups that eat into their bottom line.

Office will keep them afloat, but even that's being chipped away at.

Thinking you're unbeatable is a sure fire way to lose in tech. Just ask IBM, Palm, Dell, Nintendo, etc etc etc.

Ballmer, like Cook, doesn't have the vision for the future and is still trading off his predecessor's ideas. If you want pick a winner look at Mountain View not Cupertino.

I said if we keep buying MS preloaded products then they'll do okay. I never said that they'd just be okay and with desktop and laptop sales to consumers declining it is a concern for MS stockholders.

And I've never actually bought a copy of Microsoft Office I use Libre Office and Open office.

shmmeee · Aug 22, 2013

James Smith said:
I said if we keep buying MS preloaded products then they'll do okay. I never said that they'd just be okay and with desktop and laptop sales to consumers declining it is a concern for MS stockholders.

And I've never actually bought a copy of Microsoft Office I use Libre Office and Open office.

Man. You must REALLY hate MS. Office is by far their biggest (and best) product. It's what's allowed them to plow funds into buying the living room with Xbox and continual disasters trying to copy trends too late (Surface, Kin, Zune).

Say what you like about Gates, the man was a visionary, see his talks in the future and his insistence that tablet computing was the future before the iPad was a gleam in Jobs' eye.

Aside from the quality of YouTube memes, Ballmer is a joke. See the recent Xbone PR disaster to see what pleasing corporations rather than customer gets you. See Apple Maps for an example of the future Cook sees.

Only Amazon and Google of the major software firms are gearing up.

lordsummerisle · Aug 22, 2013

This is even more boring than a NOPM thread now.

Never thought I'd get to say that.

James Smith · Aug 22, 2013

shmmeee said:
Man. You must REALLY hate MS. Office is by far their biggest (and best) product. It's what's allowed them to plow funds into buying the living room with Xbox and continual disasters trying to copy trends too late (Surface, Kin, Zune).

Say what you like about Gates, the man was a visionary, see his talks in the future and his insistence that tablet computing was the future before the iPad was a gleam in Jobs' eye.

Aside from the quality of YouTube memes, Ballmer is a joke. See the recent Xbone PR disaster to see what pleasing corporations rather than customer gets you. See Apple Maps for an example of the future Cook sees.

Only Amazon and Google of the major software firms are gearing up.

I've only never bought a copy because there is a perfectly acceptable alternative that happens to be open source and free. Why pay for something that costs a fortune and they're trying to move to subscription based usage when you can just download Libre Office? I use Thunderbird for email and Firefox for browsing on my laptop.

ajsccfc · Aug 22, 2013

The Surface is sexy. It's got a stand on it! And the keyboard's got that material on the back you get in car upholstery.

skybluericoh · Aug 22, 2013

Grendel said:
Pitiful response.

I am merely pointing out that the OP clearly ignorant regarding marketing strategy. The term distressful is not appropriate as this is a Tier Three campaign - i.e a campaign targeted towards the local media communicating an offer. This is no more distressful than BMW offering 0% finance or Mercedes Free Servicing as a local offer through targeted media. The aim is to create awareness, build market share etc.

The move to another part of the country invariable requires a change in media tactics. Very understandable. It also does not mean that the club is increasing marketing spend. It will have a marketing budget and it will spend in various ways that budget.

It is not distessful

This kind of advertising is designed to generate awareness so that potential customers will be aware of the benefit of buying your product over a competitors. I.E. Tesco doing 5p a litre off when you spend £40.00, so JS do a similar/ better deal to steal market share. BMW doing a 0% against Audi doing free servicing etc. This is where SISU lose it in my book. Most football fans follow a club, take that club away from that fan and they are probably lost to football. I will not go and watch villa, I've turn down free tickets to go and see festa. The only way people will go back is if the club re-engage with the fans, give them something to enjoy and be part of. Putting an ad in the local rag is just folly. I'm sure the CT like the extra revenue, but how many Blaze, Bees or Cov RFC fans do you really think will be persuaded to go to sisufields? How many NOPM will this add persuade to return? So 1st 2nd or 3rd tier, ill spent cash me thinks.

James Smith · Aug 22, 2013

ajsccfc said:
The Surface is sexy. It's got a stand on it! And the keyboard's got that material on the back you get in car upholstery.

Still hasn't done anything to their sales which have been lousy (and that's being charitable) so far.

ajsccfc · Aug 22, 2013

Oh yeah, but their failure got me one fo' cheap, which is probably Bill Gates' greatest charitable venture.

I like to think they've got a giant hangar in Washington filled with them gathering dust, like the end of that Indiana Jones film.

Jack Griffin · Aug 22, 2013

Grendel said:
I could, of course, add significantly to the marketing department at CCFC. However, as I command a six figure salary, two company cars, substantial company paid pension contributions I think I may be a little out of their league.

When do you get your OBE 2 Jags?

Jack Griffin · Aug 22, 2013

skybluericoh said:
This kind of advertising is designed to generate awareness so that potential customers will be aware of the benefit of buying your product over a competitors. I.E. Tesco doing 5p a litre off when you spend £40.00, so JS do a similar/ better deal to steal market share. BMW doing a 0% against Audi doing free servicing etc. This is where SISU lose it in my book. Most football fans follow a club, take that club away from that fan and they are probably lost to football. I will not go and watch villa, I've turn down free tickets to go and see festa. The only way people will go back is if the club re-engage with the fans, give them something to enjoy and be part of. Putting an ad in the local rag is just folly. I'm sure the CT like the extra revenue, but how many Blaze, Bees or Cov RFC fans do you really think will be persuaded to go to sisufields? How many NOPM will this add persuade to return? So 1st 2nd or 3rd tier, ill spent cash me thinks.

If they hadn't lost 80% of the customer base they'd be in a far better situation...

James Smith · Aug 24, 2013

ajsccfc said:
Oh yeah, but their failure got me one fo' cheap, which is probably Bill Gates' greatest charitable venture.

I like to think they've got a giant hangar in Washington filled with them gathering dust, like the end of that Indiana Jones film.

shmmeee said:
Man. You must REALLY hate MS. Office is by far their biggest (and best) product. It's what's allowed them to plow funds into buying the living room with Xbox and continual disasters trying to copy trends too late (Surface, Kin, Zune).

Say what you like about Gates, the man was a visionary, see his talks in the future and his insistence that tablet computing was the future before the iPad was a gleam in Jobs' eye.

Aside from the quality of YouTube memes, Ballmer is a joke. See the recent Xbone PR disaster to see what pleasing corporations rather than customer gets you. See Apple Maps for an example of the future Cook sees.

Only Amazon and Google of the major software firms are gearing up.

And now Ballmer is toast which caused a surge in the stock price yesterday when the news was announced. Software Quality Metrics man Sinofsky was the first after Windows 8 was such a huge success and now Mr Ballmer jumps ship.

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