Thats been their problem IMO Rich .They hav'nt moved with the times .Many of their competitors which now come from the mainstream produce a better product ,more practical , more seats,most likely cheaper as derived from something mass produced on a line,most likely cheaper parts /running costs also .Its a bloody shame and another knock for the local economy ,it seems they've had a failure with a particular part that they've probably outsourced ,but the real problem is they thought they had an Iconic product that would guarantee brand loyalty and continued success,much like our beloved team.
Bad news. I know a couple of people who work there so it'll be a bad time for them over the coming couple of months. Hope the company manage to turn it round.