Dove apologises for 'racist' Facebook advertising campaign - Dove apologises for 'racist' Facebook advertising campaign I read the story and at first my immediate reaction was that it was very dodgy. Black woman takes off her shirt to reveal a white woman underneath. This seems to be the ONLY thing the press have focused on. When you see that the ad campaign though it is that of a black woman taking off her shirt and becoming a white woman and then of a white woman taking off her shirt and it being an Asian woman. Now for me that changes the complexion (no pun intended) of it completely. Yeah, maybe clumsy advertising, but racist? Is this an easy one to make a conclusion over, or will it run to eleventy billion pages?