The Tories have been much better at utilsiing paid social advertising and using the data from it to inform their offline campaigns as well, Labour are majorly behind in that regard.
Sorry, are we talking about the Tory party who former PMs and chancellors were telling anyone who’s listen not to vote for them?
Of course division is never good in a party, but in the list of things we did badly it’s near the bottom well below listening to voter concerns, targeting seats effectively and having a simple clear message.
Problem with that is that former Labour PMs, ministers were saying not to vote for Corbyn
Exactly. Not good for either, but also happening to both so not a reason for the massive defeat.
Wasn't that the concept behind Momentum? Supposed to be very effective on the organisational and social media front - were "praised for it" after 2017 election.
I do wonder about this emphasis on social media advertising. The most active social media age groups are those that have been strong labour voters anyway - as the vote gets older, the more conservative it becomes (and less likely to be using social media)
The Conservative's campaigns have been much more effective and targered better and the data gleaned from them put to better use. Paid Social ads will be targeted at specific ages and demographics with specific messaing. The Conservatives used the data far better in their offline strategy to tap into peoples concerns when speaking with the public and on television.
It’s Facebook that Labour are poor at. Has an older and larger demographic. Also targeted advertising is a very different strategy to simply getting stuff trending on Twitter which is where Momentum’s strengths are. The world moved on basically.
There was a good analysis of the difference between the two advertising strategies I saw. Labour spent a lot on a few adverts and they mostly were designed to fire up the base. The Tories did what we do at work which is spend a little on a lot of test ads then double down on the ones that work towards the end of the campaign, they also targeted specific voter types they knew they needed with messages designed to resonate.
That's it in a nutshell.
Loads of Tories hate Johnson but they never did their grievances during the GE campaign.
They know there's a time for infighting and a time for pulling together.
I agree with this - I think they thought after 2017 that Facebook would be a redundant avenue and it was all about Twitter, Instagram and the like.
Ah yes, if we are going off twitter Labour would have won with a majority lol.....
Then whoever is/was in charge of their digital strategy is majorly incompetent.
“hey guys shall we go for the platform with the biggest user base that reaches key swing voters?”
“Nah lolz FB is for boomers”
Or naive in the sense that they were only targeting young people as they thought it would be enough to get over the line.
Data for demographics of all seats is freely available. If they were naive as to who to target frankly that’s incompetence.
Again - don’t disagree. I think the reality is they knew their Brexit position was going to be dismissed unilaterally outside of the cosy Remain urban areas, so it was easier to focus on something else.
You realise it’s unearned privilege that left wing people don’t like? Just Johnson and Rees-Mogg have. Talentless weirdos who fell into a pot of money at birth and don’t have to work for it?
Working class kids who rise to QC is kinda our thing.
What next Baz? Labour hates people who help others and aren’t racist? Have you had the parties mixed up this entire time?
It was in recognition of services to the legal profession wasn’t it?
I don’t see the problem - it’s not an inherited title - again they need to pick a leader that ticks core competencies and at least he does that in areas Corbyn would always look second best
Fair enough it’s not inherited titles like Thornberry married into and Benn. It’s not privilege either way
It's just a title. No other benefits with it. Awarded for services, just slightly higher up the rankings than OBEs, MBEs etc.
Many senior Civil service bods end up with one.
Besides might fool a couple of the more guilible voters into thinking they're voting Conservative
Many senior Civil service bods end up with one.
Besides might fool a couple of the more guilible voters into thinking they're voting Conservative
Labour arnt racist??? Really? I think a few Jews might have issues with that.
But hey, we wont see a labour government for at least 10 years, and probably 20 years realistically.
Changing the leader, without purging the party of momentum, and freeing it of the iron grip of the trade unions is like changing the captain of the Titanic, AFTER its hit the iceberg!
The reality is the labour party no longer represent the working class, (the Torries never did, but they haven't alienated their grass roots)
Blaming their social media campaign for their abject failure is living in denial.
The fact is many many voters view Labour as a laughing stock, and not fit for office, to this day we dont know Corbyn's stance on brexit !!!
I've said before, I work on a factory shop floor, and been a union member for over 30 years, but virtually all my colleagues voted against labour. (Not all for the Tory's) when that happens, just changing the party leader isn't the answer.
There are many problems with the conservative party, and Boris is a bumbling toff, but the fact that they thrashed labour in the GE means that labour needs a complete overhaul from top to bottom if it's to ever compete effectively again.
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www.bbc.com/news/uk-51245211
interesting interpretations of the causes of these membership rises. Guess they'll only find out the real reason when the votes are cast.
interesting interpretations of the causes of these membership rises. Guess they'll only find out the real reason when the votes are cast.
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