I don't follow, what are you asking here? If I've interpreted your question right, I don't think there is an end game right now. I think this is very short term-ist, ultimately we can't negotiate a deal in the short term and this is just bait to give a view that there is a long term strategy. If the statement came out and said planning permission had been approved, contractors had been sourced or atleast if a contract had been signed on the land I'd buy into the theory that this is a genuine long term goal. As I said in my OP though this is just a 'best endeavors' activity IMO and I think if you look beyond the headlines, there really isn't much to it