I think it was a clear marketing strategy from the club to attempt to get revenue into the club on a more 'certain' basis. ST's are down from last year so they need regular ticket money in from sales rather than the ever fluctuating walk up revenue (plus you have to employ people on the door). I also think that this was set for the club to do well and therefore see more people come back later in the season and get the 6 game package deals or 1/2 ST offers. I agree its over priced but I can see why they have put that extra £2 on the ticket. Twenty is plenty (although I thought that was just for away fans?) but football is football equally!