Racist ... or not?

Discussion in 'Off Topic Chat' started by Otis, Oct 9, 2017.

  1. Otis

    Otis Well-Known Member

    Joined:
    Mar 26, 2011
    Messages:
    44,119
    Likes Received:
    23,853
    Dove apologises for 'racist' Facebook advertising campaign - Dove apologises for 'racist' Facebook advertising campaign

    I read the story and at first my immediate reaction was that it was very dodgy. Black woman takes off her shirt to reveal a white woman underneath. This seems to be the ONLY thing the press have focused on.

    When you see that the ad campaign though it is that of a black woman taking off her shirt and becoming a white woman and then of a white woman taking off her shirt and it being an Asian woman. Now for me that changes the complexion (no pun intended) of it completely.

    Yeah, maybe clumsy advertising, but racist?

    Is this an easy one to make a conclusion over, or will it run to eleventy billion pages?
     
  2. Nick

    Nick Administrator

    Joined:
    Feb 25, 2008
    Messages:
    67,941
    Likes Received:
    20,625
    Location:
    Coventry
    So it is just women taking their shirts off to then show a woman of a different race? Why is that racist?
     
  3. Sick Boy

    Sick Boy Well-Known Member

    Joined:
    Sep 29, 2008
    Messages:
    7,788
    Likes Received:
    3,275
    Location:
    Brighton & Hove
    The before and after picture is a bit bizarre to say the least.
     
  4. richnrg

    richnrg Well-Known Member

    Joined:
    Jan 22, 2014
    Messages:
    275
    Likes Received:
    307
    perhaps they should have every combination of white/black/yellow/brown/pink etc women taking their shirts off and turning into every combination of white/black etc women just to make it fair. And whilst their at it, why not take everything off, so not to be 'shirtist'
     
  5. Otis

    Otis Well-Known Member

    Joined:
    Mar 26, 2011
    Messages:
    44,119
    Likes Received:
    23,853
    I can see it if it is just a black woman turning into a white woman. Could then be deduced that a white woman is superior. The fact is though it is just showing different colours to show their products are universal. Don't see a problem with that.

    As I say though, many are only focusing on the black to white only.
     
    martcov likes this.
  6. NorthernWisdom

    NorthernWisdom Well-Known Member

    Joined:
    Apr 23, 2013
    Messages:
    14,685
    Likes Received:
    10,022
    Yeah, what the hell is that about?!?
     
    wingy and Sick Boy like this.
  7. Nick

    Nick Administrator

    Joined:
    Feb 25, 2008
    Messages:
    67,941
    Likes Received:
    20,625
    Location:
    Coventry
    But then if it was white to black but would that be people outraged because "white people are priority".
     
    Otis likes this.
  8. Otis

    Otis Well-Known Member

    Joined:
    Mar 26, 2011
    Messages:
    44,119
    Likes Received:
    23,853
    Indeed. You can surely read anything into anything.
     
  9. skyblueindorset

    skyblueindorset Well-Known Member

    Joined:
    Mar 21, 2011
    Messages:
    2,205
    Likes Received:
    847
    Location:
    North Dorset
    It's a lot of fuss about nothing.
     
  10. Sick Boy

    Sick Boy Well-Known Member

    Joined:
    Sep 29, 2008
    Messages:
    7,788
    Likes Received:
    3,275
    Location:
    Brighton & Hove
    Just saw the 'normal' to dark skin one as well, oh dear
     
    Covstu likes this.
  11. martcov

    martcov Well-Known Member

    Joined:
    Apr 5, 2013
    Messages:
    5,291
    Likes Received:
    2,343
    Location:
    Kiel, Germany
    Are black people in any number actually offended? Or are white people telling black people that they should be offended? If it is the latter, then that in itself is racist. Would like to know how black people feel before making judgement. I am sure ( as far as I can be knowing Dove‘s campaigns ), that they are not deliberately trying to offend anyone, especially potential customers.
     
  12. NorthernWisdom

    NorthernWisdom Well-Known Member

    Joined:
    Apr 23, 2013
    Messages:
    14,685
    Likes Received:
    10,022
    Whilst I can't be bothered looking at this in too much detail ;) so will stay with the no opinion... I would just like to pick this up as not necessarily a defence. After all, you could buy shoe polish like the image, and I'm sure *they* weren't trying to deliberately offend people with that.

    [​IMG]

    Anyway, as you were!
     
  13. martcov

    martcov Well-Known Member

    Joined:
    Apr 5, 2013
    Messages:
    5,291
    Likes Received:
    2,343
    Location:
    Kiel, Germany
    That is a bit different.. If they had a chicken skin colour version in African shops, I May be offended..;-)
     
  14. martcov

    martcov Well-Known Member

    Joined:
    Apr 5, 2013
    Messages:
    5,291
    Likes Received:
    2,343
    Location:
    Kiel, Germany
    Do they do „White Honky Polish“ for white training shoes?
     
  15. Nick

    Nick Administrator

    Joined:
    Feb 25, 2008
    Messages:
    67,941
    Likes Received:
    20,625
    Location:
    Coventry
    How long ago was the shoe polish? That's old school!
     
  16. Malaka

    Malaka Well-Known Member

    Joined:
    Jan 23, 2014
    Messages:
    1,050
    Likes Received:
    690
    Location:
    Coventry
    I remember when it kicked off after Benneton had a white baby being breast fed by a black woman 'United Colours of Benneton"
     
  17. Sick Boy

    Sick Boy Well-Known Member

    Joined:
    Sep 29, 2008
    Messages:
    7,788
    Likes Received:
    3,275
    Location:
    Brighton & Hove
    Lucky you, I've been described as a milk bottle before.
     
    martcov likes this.
  18. Otis

    Otis Well-Known Member

    Joined:
    Mar 26, 2011
    Messages:
    44,119
    Likes Received:
    23,853
    Yeah and me a bit cheesy.
     
  19. Covstu

    Covstu Well-Known Member

    Joined:
    Aug 17, 2008
    Messages:
    9,467
    Likes Received:
    1,104
    Location:
    Costa del Cov
    I would class this as a little thoughtless and surprising how a large company which a fairly hefty advertising team and budget would fall into. Surely there needs to be checks and balances prior to launching this stuff particularly in this new 'I'm offended and outraged at everything' society?

    On that page there are three examples of where it looks like they are saying white is better (without saying it). Just seems too obvious that no one would pick that up to question it!
     
    Polar and Sick Boy like this.
  20. Ashdown

    Ashdown Well-Known Member

    Joined:
    Aug 30, 2011
    Messages:
    3,587
    Likes Received:
    949
    More overplayed bullshit by sensationalist media tits looking for click bait etc. That word 'racist' will start to be demeaned altogether if it is continually overused and exaggerated. At worst this is a poorly thought out bit of marketing in the current world, that's about it really.
     
  21. Captain Dart

    Captain Dart Well-Known Member

    Joined:
    Oct 26, 2013
    Messages:
    5,376
    Likes Received:
    2,190
    Maybe they courted the controversy, face it they got a hell of a lot of publicity out of this 'incident'.
     
    Terry Gibson's perm and Ashdown like this.
  22. Sick Boy

    Sick Boy Well-Known Member

    Joined:
    Sep 29, 2008
    Messages:
    7,788
    Likes Received:
    3,275
    Location:
    Brighton & Hove
    Or extremely effective, never thought I'd see a discussion about Dove on here. ;)
     
  23. Otis

    Otis Well-Known Member

    Joined:
    Mar 26, 2011
    Messages:
    44,119
    Likes Received:
    23,853
    Or indeed, soap!!
     
  24. Astute

    Astute Well-Known Member

    Joined:
    Aug 2, 2011
    Messages:
    20,484
    Likes Received:
    10,495
    Location:
    Cumbria
    I remember the days of racism being the norm. Hardly anyone would say anything to my mates to their face. But you would hear comments every day.

    Things are much better now. But there seems to be many people looking to find racism where it doesn't exist. What is wrong with everyone these days. Who gives a fuck what colour someone is?
     
    Covstu and GaryMabbuttsLeftKnee like this.
  25. GaryMabbuttsLeftKnee

    GaryMabbuttsLeftKnee Active Member

    Joined:
    Mar 16, 2013
    Messages:
    299
    Likes Received:
    155
    Location:
    Stratford Upon Avon
    I wouldn't say it's racist but given the world we live in I would definitely say it was careless & am very surprised it wasn't spotted before going live.
     
  26. dutchman

    dutchman Well-Known Member

    Joined:
    Mar 6, 2010
    Messages:
    2,323
    Likes Received:
    563
    Location:
    Spon End
    It's not a one-off though is it? That company has made the same gaffe over and over again which suggests there's a certain mindset within the company.
     
  27. wingy

    wingy Well-Known Member

    Joined:
    Jul 9, 2011
    Messages:
    19,110
    Likes Received:
    5,616
    From Krakow?
     
    martcov likes this.
  28. shmmeee

    shmmeee Well-Known Member

    Joined:
    Jul 11, 2011
    Messages:
    12,910
    Likes Received:
    8,957
    Location:
    Coventry, United Kingdom, United Kingdom
    You calling me a nobhead?
     
    Otis likes this.
  29. shmmeee

    shmmeee Well-Known Member

    Joined:
    Jul 11, 2011
    Messages:
    12,910
    Likes Received:
    8,957
    Location:
    Coventry, United Kingdom, United Kingdom
    I got banned from my favourite gaming forum for complaining about the complaints about a White PSP advert that had a white woman holding a black woman by the throat.

    I think it’s all a bit “pool is racist because the black ball gets potted” personally. I’m generally pretty “right on” and used to get pulled up on stuff and after Id thought about it I’d agree in hindsight. These days it just seems ridiculous. I hope it’s just the idiot multiplier effect the Internet has. I’m not old enough for “this country’s gone to the dogs” yet.
     
    skybluedan likes this.
  30. Otis

    Otis Well-Known Member

    Joined:
    Mar 26, 2011
    Messages:
    44,119
    Likes Received:
    23,853
    Has it? I know nothing about that at all.
     
  31. dutchman

    dutchman Well-Known Member

    Joined:
    Mar 6, 2010
    Messages:
    2,323
    Likes Received:
    563
    Location:
    Spon End
    It's on the page you linked to!
     
  32. Otis

    Otis Well-Known Member

    Joined:
    Mar 26, 2011
    Messages:
    44,119
    Likes Received:
    23,853
    Is it? Okay, will have a look.

    All I saw was the story stating a black woman becomes a white woman. Thought that was dodgy, but then noticed that the white woman then became an Asian woman, at which point I thought there was not much wrong with it at all. I then posted the story up here. Didn't read the entire article.

    Will look now.
     
  33. skybluetony176

    skybluetony176 Well-Known Member

    Joined:
    Aug 2, 2013
    Messages:
    15,802
    Likes Received:
    8,697
    Hard one this because if it had have been a white woman changing her top and turned into a black woman I doubt anyone would have battered an eyelid. However black people have spent decades if not centuries being marginalised as second best to white people so you can sort of see where the outrage has come from. Sort of.
     
  34. Otis

    Otis Well-Known Member

    Joined:
    Mar 26, 2011
    Messages:
    44,119
    Likes Received:
    23,853
    But then a white woman into an Asian woman? White woman superior to black woman, Asian woman superior to white woman?
     
  35. Gazolba

    Gazolba Well-Known Member

    Joined:
    Jan 26, 2013
    Messages:
    4,853
    Likes Received:
    1,535
    It's racist to publish any photo of a person unless they include a black person, a white person, a brown person and an asian person.
    In addition:
    Whenever they publish a photo of a person of one sex they should also include a person of the opposite sex.
    Whenever they publish a photo of a good-looking person they should also include an appearance-challenged person.
    Whenever they publish a photo of a tall person they should also include a short person.
    Whenever they publish a photo of a slim person they should also include a 'real sized' person.
    Whenever they publish a photo of a person with hair they should also include a bald person.
     
    Last edited: Oct 9, 2017

Share This Page