The thing is people were hammering Les Reid for being SISU's PR but it seems it has turned out he was just trying to report what was actually happening at the time, especially with the bailout thing that was "not reported" which nobody seems to really have much of an issue with.
I don't doubt SISU were attempting to do some aspects of PR, where they went wrong though is not spending a fair amount on Weber Shandwick and denying it.
I think 99.9% of people will tell you SISU haven't always done the best by the club, owners will come and go and often screw up. Local councils however, you would expect to do the best by the club (Especially after they put out those heart wrenching statements about being stood by us in the terraces etc). I am not talking about owners, just the club. If they wanted the club to gain from it I am pretty sure they could have made offers with conditions about ownership to make sure the club was benefiting from it.