What does that mean please?
Original post from mexico88:
Marketing, PR, and the sniper from within.
Just thought you might like to know:
A good PR company always has 'Sleeper accounts' (now before you say WTF??? - read on...)
'Sleeper accounts' are set up in multiples to engage naturally in forums, twitter, facebook , etc and can post ordinary comments on regular topics. Once these accounts have gathered some history (Posts, tweets, time registered) - people become less suspect when they back a cause or support an opinion.
An organisation like Max Clifford, for arguments sake, has hundreds of fake twitter accounts all running of software to tweet and post. When PR is bad, they activate some backing for a brand or a cause that is receiving bad press - due to the 'history' of the account (Taking part as a regular and contributing to the community) the opinion isn't discounted as there is some sense of the account being 'one of us'
I propose that the clubs PR engine is smarter than you think! There are a few strange posts popping up on this forum today...
EG: "the game shouldn't be expensive and they usually do "Kids for a Quid" and that sort of thing for these games." - 'Lets have a great attendance' "We need the team to concentrate on winning games with the decent enough squad we have available."
Funny that, just when the campaign to boycott is gathering momentum?
If there's a few on here... It means we are getting to them! Back the boycott!
But me and mexico70 are legit!
Who else is legit and how do we know we can trust ya?
