As a 53 year old Mature student in his second year of an engineering degree at the University of East Anglia I can assure the OP that the last thing the majority of students are is work shy and lazy.
We go in every day from 9 to 6 which doesn't include my 3 hour round drive, to then come home to face two hours coursework, its been the hardest ,both physically and mentally , difficult thing i've ever done, and a lot of my class have similarly long days so I get fucked off when people moan like fuck about lazy work shy people having an easy life.
I've been a manual worker all my working life but cant do this anymore due to an accident so I'm trying to change my life for the better and contribute more to the nations economy, as are my fellow students, so please stop with that crap.
As for giving out free tickets to uni's ,they should have been doing this years ago, Wasps have been doing it since they came to the city and seems to attract regular paying customers, even if it a small percentage of the tickets given out.
I don't know if the OP has seen the ocean of empty skyblue seats on matchday's, they need filling somehow and I applaud the club whole heartingly with this initiative