Not sure about them being free unless on certain benefits, although I wouldn't be against a proposal to help someone with basic decency and hygiene. You'd be horrified if loo paper, soap and hand drying facilities weren't provided. It's more how would you stop someone abusing it and just nicking them all.
But I was amazed when I found out they had VAT on them, even at the reduced rate. I'd just assumed something of this nature would be considered a necessity and thus VAT free. But at least if they're down about it they can afford to scoff a load of biccies and chocolate cake to cheer themselves up as they are VAT free.
It'd be good PR anyway, but for games it'd have to be a Brum led initiative as it's their stadium. We could do it for the offices etc though.