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People tend to find out the opinions that chime with their's, there's little influencing as such. That also applies to media as a whole, where it's as much how clearly you speak to what someone already believes, as what's said.Problem is both sites influence people and can potentially set in stone their beliefs for life
The argument is more, how much should a media be ethically
BBC pretty regularly comes out as least biased news source. That doesn't mean it's without bias, everything is. Objectivity is a mythic construct.That doesnt mean anything. Several tory landowners and media tycoons, all prominent brexiteers, all received large hand outs from the EU.
The current BBC chairman is a tory donor