Liquid Gold
Well-Known Member
Beat you to it.Unfortunately it's one of the biggest misconceptions ever. What do you think addidas/Nike etc pay the kit deals for to clubs?
Kit deals are not traditional sponsorship deals – they are licensing deals, which enable the kit manufacturers to use the club’s brand to sell branded apparel. Clubs receive an annual fee – for example, Manchester United receives £75 million per year from Adidas, and then 10-15% of the revenue the kit manufacturer generates from shirt sales. Adidas predicted they were going to make £1.5 billion, over the course of their deal with United. That isn't coming from a simple logo on the front of the shirt! At best United might get several million it definitely won't cover his transfer fee and salary!
It's also largely been proven that kit sales don't dramatically increase over the course of the season because of marquee signings at least not on the scale people make out. There of course will be some. Instead it's just that people who would likely have got the kit anyway get the marquee signings name on it. But given United have made two marquee signings already I doubt people are going to back for another shirt.
That's what you get for writing essays.