Our social media (4 Viewers)

[RobinsArmy]

What are your thoughts on our social media presence?

Personally, I feel this is quite poor! You look at other clubs and they put out a ton load more than us. Things like

Pre-season training
Interviews with players
YouTube - pre/post interviews are awful
After training videos of players
New signings, just a short clip of the standard can’t wait to join, great club, big fan base

I feel like we need more engagement with the fans

 

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[Kilclines curly mullet]

I think they deserve a medal with the amount of crap / stupid questions they have to put up with from some people.

When are the Southampton tickets on sale
We will let you know when we have the information

5 minutes later

When are the Southampton tickets on sale

 

[CV22SBA]

What are your thoughts on our social media presence?

Personally, I feel this is quite poor! You look at other clubs and they put out a ton load more than us. Things like

Pre-season training
Interviews with players
YouTube - pre/post interviews are awful
After training videos of players
New signings, just a short clip of the standard can’t wait to join, great club, big fan base

I feel like we need more engagement with the fans

I think Twitter is pretty good and updated regularly but I don't see much on the other platforms.
One thing is for sure, our followers on Twitter (140K) are extremely low compared to other clubs and probably one of the lowest in the Championship. QPR (467K), Blues (373K), Derby (361K)

 

[AOM]

I think they deserve a medal with the amount of crap / stupid questions they have to put up with from some people.

When are the Southampton tickets on sale
We will let you know when we have the information

5 minutes later

When are the Southampton tickets on sale

I feel my soul leave my body every time I look at the Facebook comments, although I guess that applies to Facebook as a whole

 

[Dickie]

What are your thoughts on our social media presence?

Personally, I feel this is quite poor! You look at other clubs and they put out a ton load more than us. Things like

Pre-season training
Interviews with players
YouTube - pre/post interviews are awful
After training videos of players
New signings, just a short clip of the standard can’t wait to join, great club, big fan base

I feel like we need more engagement with the fans

Isn’t a lot of content hidden on iFollow?

 

[SSB]

Given our commercial staff run off a shoestring I think they do a pretty OK job.

Other clubs will inevitably have bigger marketing departments, so in turn they'll have greater scope to post more on their various channels.

 

[Frostie]

What are your thoughts on our social media presence?

Personally, I feel this is quite poor! You look at other clubs and they put out a ton load more than us. Things like

Pre-season training
Interviews with players
YouTube - pre/post interviews are awful
After training videos of players
New signings, just a short clip of the standard can’t wait to join, great club, big fan base

I feel like we need more engagement with the fans

Might want to have a look at this (read the whole thread)

Looks like some of the tweets have been deleted since the original post but essentially we have the most active & responsive social media team in the whole of the 92








Data links here:

 

[JAM See]

I think Twitter is pretty good and updated regularly but I don't see much on the other platforms.
One thing is for sure, our followers on Twitter (140K) are extremely low compared to other clubs and probably one of the lowest in the Championship. QPR (467K), Blues (373K), Derby (361K)

I view our lack of Twitter followers as a good thing.

We're all busy living in the real world.

 

[SkyBlueMatt]

I think they deserve a medal with the amount of crap / stupid questions they have to put up with from some people.

When are the Southampton tickets on sale
We will let you know when we have the information

5 minutes later

When are the Southampton tickets on sale

I agree, they do fine. Just like our playing budget, our marketing budget isn't going to lower than 90% of clubs in the championship.

Every time the clubs tweets ticket news for an upcoming match, you can guarantee that some d*ckhead will reply asking whats the allocation, etc. JUST CLICK THE F*CKING LINK.

 

[RobinsArmy]

I should have highlighted YouTube is the only one really I go to.

Dont have twitter or Facebook.

incredible to see we are one of the top clubs posting on twitter, wonderif the content they put on there is decent, instead of commentary of games which most clubs put on there.

Agree we will be working on a shoestring with social media, but buying a camera and posting more videos of the content I mentioned shouldn’t cost that much (I would have thought) but on the whole the comments have made me re-think my own thoughts on our social media.
Thanks

 

[SBT]

Whoever's running it is undoubtedly working very hard, but in terms of our content/output it's pretty amateurish compared to our peers, and hasn't really changed much since the League Two days.

 

[SSB]

I should have highlighted YouTube is the only one really I go to.

Dont have twitter or Facebook.

incredible to see we are one of the top clubs posting on twitter, wonderif the content they put on there is decent, instead of commentary of games which most clubs put on there.

Agree we will be working on a shoestring with social media, but buying a camera and posting more videos of the content I mentioned shouldn’t cost that much (I would have thought) but on the whole the comments have made me re-think my own thoughts on our social media.
Thanks

Re your last point they do have a guy/the tools to cater for video content but as I mentioned, it's likely that there isn't the time or resource to conduct what you're asking.

The shooting and editing of the videos isn't a small task. It won't be a case of video and post, especially with regards to interviews or montages for example.

Also re the interviews you actually have to find a time when the players are free as well. Hornby or whoever won't just pull a player aside half way through training, point a camera in their face and ask what their favourite colour is.

 

[shmmeee]

Whoever's running it is undoubtedly working very hard, but in terms of our content/output it's pretty amateurish compared to our peers, and hasn't really changed much since the League Two days.

Can you post some examples of professional stuff from other clubs you’d like to see us emulate? I like our Twitter admin and think he’s great, but I don’t look at other clubs.

 

[SkyBlueMatt]

I should have highlighted YouTube is the only one really I go to.

Dont have twitter or Facebook.

incredible to see we are one of the top clubs posting on twitter, wonderif the content they put on there is decent, instead of commentary of games which most clubs put on there.

Agree we will be working on a shoestring with social media, but buying a camera and posting more videos of the content I mentioned shouldn’t cost that much (I would have thought) but on the whole the comments have made me re-think my own thoughts on our social media.
Thanks

It's not so much the cost, it'll be man power. It's not as simple as just taking a camera and recording, the amount of organisation, editing, meetings, meetings about meetings end up taking up a lot of time. Plus press releases, copywriting and getting things signed off. I'm not sure how big the marketing team is but I've worked within small teams in digital agencies for years and it always seems so simple but rarely is.

 

[SSB]

Whoever's running it is undoubtedly working very hard, but in terms of our content/output it's pretty amateurish compared to our peers, and hasn't really changed much since the League Two days.

Our commercial staff pretty much hasn't changed since the league two days. Not sure what people really expect.

 

[ajsccfc]

Direct fan engagement is one of things our club social media (Twitter at least) is great at, although some of the things they do patiently respond to make you quickly realise why a lot of clubs just schedule news posts and don't reply directly.

 

[theferret]

I think Twitter is pretty good and updated regularly but I don't see much on the other platforms.
One thing is for sure, our followers on Twitter (140K) are extremely low compared to other clubs and probably one of the lowest in the Championship. QPR (467K), Blues (373K), Derby (361K)

One thing that is noticeable is how any club that has played in the PL since 2011 generally has quite a high number of twitter followers as they gain huge numbers from overseas on promotion - although there are exceptions like Derby. I think Huddersfield went from 80K to 250K overnight when they went up. Stoke have 1M followers as they happened to be in PL when most people first joined twitter. Don't really think it says all that much about a club or size of fanbase.

 

[Frostie]

I should have highlighted YouTube is the only one really I go to.

Dont have twitter or Facebook.

incredible to see we are one of the top clubs posting on twitter, wonderif the content they put on there is decent, instead of commentary of games which most clubs put on there.

Agree we will be working on a shoestring with social media, but buying a camera and posting more videos of the content I mentioned shouldn’t cost that much (I would have thought) but on the whole the comments have made me re-think my own thoughts on our social media.
Thanks

Fair enough. As @shmmeee says if you have examples somebody could Tweet the club & ask. As the stats above prove you'll probably at least get a response!

 

[ccfc1234]

We do well on the platforms we use but the younger generation are more on Ticktok than Twitter. Look at Arsenals Tictok page as an example of how it can be done really well.

 

[RobinsArmy]

I can only imagine how hard it is editing the videos, waiting for players to come out after a match or after training.

I don’t really know how to post on here any videos, but on YouTube today Everton have put some great videos of training (obviously it’s because of frank lampard) but I would love more stuff like that. See them having fun, training hard (can those two go together lol) but the like of Bristol city in ores season we’re pumping the videos out and you could see how hard they were working. Team talks from Nigel Pearson telling them how he wants them to be etc.

I will certainly be making a twitter account and looking on there, as I might see the stuff I am wanting to

 

[Bertola]

The matchday video's they release the day after the game are great. Just today on Twitter they've been doing a Social Q&A with Ben Wilson and Simon Moore too. They seem to have introduced training photo's recently too with plenty of fan interaction

 

[Earlsdon_Skyblue1]

Can we blame Dave Boddy for this, or maybe even at a push, Oggy?

 

[Mr Panda]

Not that I've done a huge comparison but I think the match day minute by minute style tweets are better than other clubs I've observed.

If I'm not at the game or it's not on ifollow/TV those updates are the next best thing.

Except CWR I guess

 

[FulltimeWum]

I view our lack of Twitter followers as a good thing.

We're all busy living in the real world.

Posted on a forum.

Wellington

 

[skybluelee]

One thing that is noticeable is how any club that has played in the PL since 2011 generally has quite a high number of twitter followers as they gain huge numbers from overseas on promotion - although there are exceptions like Derby. I think Huddersfield went from 80K to 250K overnight when they went up. Stoke have 1M followers as they happened to be in PL when most people first joined twitter. Don't really think it says all that much about a club or size of fanbase.

Further evidenced by Bournemouth having 600k Twitter followers despite having one of the smallest fanbases in the Championship.

 

[chiefdave]

I think the club do a great job and frankly its not a job I'd want with the idiots you have to deal with. Not really sure what else you're expecting. Sure the production values on some things could be better but lets face it most clubs can't manage a half decent ifollow feed so the chances of getting beautiful shot footage of training and interviews is slim.

 

[speedie87]

I think Twitter is pretty good and updated regularly but I don't see much on the other platforms.
One thing is for sure, our followers on Twitter (140K) are extremely low compared to other clubs and probably one of the lowest in the Championship. QPR (467K), Blues (373K), Derby (361K)

I noticed this a week or so ago when we played qpr and saw how many they had. I just assumed they had a lot left over their more recent premier league days

 

[speedie87]

The 2 or 3 times I did have a question and i’d Checked their posts and articles first to check the answer wasn’t there the twitter guy replied to questions quickly with the answer each time

 

[SBT]

Can you post some examples of professional stuff from other clubs you’d like to see us emulate? I like our Twitter admin and think he’s great, but I don’t look at other clubs.

The biggest gap is on our video output - just look at any other Championship club's YouTube page.

Derby have longform features, match highlights packaged up with interviews (including for the academy and women's sides), in-studio panel discussions...

Huddersfield have ten-minute behind the scenes videos from matchday, full press conference replays, 20-minute preview shows for this weekend's game, training montages...

Those are just two random examples. By contrast we don't seem to have any video expertise on our social media team. Not blaming them, as they're clearly stretched and likely underpaid, and it's hardly the most important thing to me, but it's pretty obvious we have a L1/L2-standard operation in place.

 

[shmmeee]

Just had a look at our TikTok and while the first few are terrible they seem to be getting better.

 

[Earlsdon_Skyblue1]

Just had a look at our TikTok and while the first few are terrible they seem to be getting better.

You go on TikTok?

 

[Sky Blue Harry H]

We do well on the platforms we use but the younger generation are more on Ticktok than Twitter. Look at Arsenals Tictok page as an example of how it can be done really well.

Two attempts at Tiktok - two different fails !!If we lose 2-0 tomorrow, it's an omen from your post. Tick tock, the clock is counting!

 

[Alan Dugdales Moustache]

What's Twitter ?

 

[pusbccfc]

It's not perfect, but considering the feeble budget towards it from the club is okay.

Let's not forget the guys in the team are being paid effectively minimum wage.

 

[JAM See]

What's Twitter ?

No idea grandad.

It's all about the 'Gram for us, the yoot.