Doug King Takeover (27 Viewers)

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shmmeee

shmmeee

Well-Known Member
Grendel said:
My honest view is that unless you PPC - which also is a waste of money - the search facility generates little opportunity. I do not even really subscribe to the first page theory. Its the Map and you need to be on that map as most searches are for local solutions.
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Really depends on your market i think. As a new entrant to a mostly online market with no geography other than U.K. based we saw some value once we got the terms right for how our audience searches.

If you’re a physical location then sure. The real question is do people discover you through search. I’m now working in homeware and the whole customer discovery process is completely different and stuff like Instagram and Pinterest and Shopping get better results than Ads and search.

To drag this back to CCFC, I’m not sure SEO is at all relevant for the club or any kind of digital marketing beyond direct comms with churned customers.
 
Grendel

Grendel

Well-Known Member
shmmeee said:
Really depends on your market i think. As a new entrant to a mostly online market with no geography other than U.K. based we saw some value once we got the terms right for how our audience searches.

If you’re a physical location then sure. The real question is do people discover you through search. I’m now working in homeware and the whole customer discovery process is completely different and stuff like Instagram and Pinterest and Shopping get better results than Ads and search.

To drag this back to CCFC, I’m not sure SEO is at all relevant for the club or any kind of digital marketing beyond direct comms with churned customers.
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Digital marketing is very relevant and ours is shite
 
K

KenilworthSkyBlue

Well-Known Member
shmmeee said:
Really depends on your market i think. As a new entrant to a mostly online market with no geography other than U.K. based we saw some value once we got the terms right for how our audience searches.

If you’re a physical location then sure. The real question is do people discover you through search. I’m now working in homeware and the whole customer discovery process is completely different and stuff like Instagram and Pinterest and Shopping get better results than Ads and search.

To drag this back to CCFC, I’m not sure SEO is at all relevant for the club or any kind of digital marketing beyond direct comms with churned customers.
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Email marketing, social, and content marketing all fall under the DM banner now.

Definitely is relevant.
 
Sick Boy

Sick Boy

Super Moderator
Grendel said:
My honest view is that unless you PPC - which also is a waste of money - the search facility generates little opportunity. I do not even really subscribe to the first page theory. Its the Map and you need to be on that map as most searches are for local solutions.
Click to expand...
You're majorly wrong on this one, i'm afraid - it sounds like you've been scammed/hired people who don't know what they're doing.
 
shmmeee

shmmeee

Well-Known Member
Grendel said:
Digital marketing is very relevant and ours is shite
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What would you be looking to do with it as a football club? Get into customers minds when looking for days out? Brand awareness for lapsed customers? Gift shopping maybe? I’m not sure where you’d aim for any real value. What are your thoughts?
 
olderskyblue

olderskyblue

Well-Known Member
shmmeee said:
Depends on the system. There’s open source CRMs out there or shit like Zoho which are pretty cheap.
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Actually, ZOHO isnt bad for a very small team of people, and is very low cost. Ended up switching to Salesforce when we connected all the International subsids in.

Back in 1995, I used ACT. Pretty good for us then, and very easy to modify to suit the needs of my business.
 
MalcSB

MalcSB

Well-Known Member
ProfessorbyGrace said:
“I understand that the fans have been left on tenterhooks over the course of the last few months, as we’ve finalised the details of this convoluted takeover. Thank you for your patience.
My next act as owner, is to give Mr Robins a mighty war chest fit; one that would fell a rampaging rhino due to its sheer magnitude.
We have several targets in mind, all top tier players, and wages are no object to me.

Operation Premiership is now in effect!”

…that’s what he should say.
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But it’s not even been two months.
 
shmmeee

shmmeee

Well-Known Member
olderskyblue said:
Actually, ZOHO isnt bad for a very small team of people, and is very low cost. Ended up switching to Salesforce when we connected all the International subsids in.

Back in 1995, I used ACT. Pretty good for us then, and very easy to modify to suit the needs of my business.
Click to expand...

As a developer I hated Zoho but I know a lot of one man bands who use it to good effect
 
Grendel

Grendel

Well-Known Member
Sick Boy said:
You're majorly wrong on this one, i'm afraid - it sounds like you've been scammed/hired people who don't know what they're doing.
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To be fair i think they know exactly what they are doing

I now offer any prospective SEO enquiry an opportunity to achieve far more money from my incentive scheme then a base fee which is only in line with their claims
 
itsabuzzard

itsabuzzard

Well-Known Member
ProfessorbyGrace said:
“I understand that the fans have been left on tenterhooks over the course of the last few months, as we’ve finalised the details of this convoluted takeover. Thank you for your patience.
My next act as owner, is to give Mr Robins a mighty war chest fit; one that would fell a rampaging rhino due to its sheer magnitude.
We have several targets in mind, all top tier players, and wages are no object to me.

Operation Premiership is now in effect!”

…that’s what he should say.
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... and then you woke up.

Sent from my MAR-LX1A using Tapatalk
 
JimmyHillsbeard

JimmyHillsbeard

Well-Known Member
Sbarcher said:
Just to compare....
When our daughter died, my wife wrote to Man U to see if it was possible to buy 2 home tickets for our grandson to take a friend. He was not registered or a member, but she wanted to try and cheer him up a bit. By return, a letter from Man U stating there were 4 free tickets waiting for him to pick up at OT. When they went there were scarves and all sorts of other stuff.
Since then, I have always hoped they do well for treating people as fans and not always as customers.
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I arranged an OT tour for some visitors to Manc last year. I had to book through the Manchester United website and give phone and email details. Since then Man United have bombarding me with email offers and ticket news. I send them to my spam now as a default but they have respected my request not to be called on the phone, and as a marketing strategy it might well have paid off on someone with at least a passing interest in the club.
 
MalcSB

MalcSB

Well-Known Member
ProfessorbyGrace said:
I generalised ‘few months’ as it’s almost ‘a few months’ and to be honest, it’s felt like 6 months.
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I agree that it has felt like ages, but it’s only nearly a couple of months - not a few. We have worked ourselves up about it, perhaps not surprising given our history, but he has taken approach of only speaking when he has something to say. Like others, I will see how things turn out, but at the moment I will give him the benefit of the doubt - he has barely got his feet under the desk.
 
Johhny Blue

Johhny Blue

Well-Known Member
Grendel said:
To be fair i think they know exactly what they are doing

I now offer any prospective SEO enquiry an opportunity to achieve far more money from my incentive scheme then a base fee which is only in line with their claims
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100%. We need more on the field contracts like that.
 
ProfessorbyGrace

ProfessorbyGrace

Well-Known Member
MalcSB said:
I agree that it has felt like ages, but it’s only nearly a couple of months - not a few. We have worked ourselves up about it, perhaps not surprising given our history, but he has taken approach of only speaking when he has something to say. Like others, I will see how things turn out, but at the moment I will give him the benefit of the doubt - he has barely got his feet under the desk.
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Ok, well, tomato, tomayto.

It would have just sat better with me, and I’m sure a few others, if he’d have addressed the fans and offered reassurance. Already. However, it’s early days, I agree.
 
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