CBS will have a box/boxes tied into the naming rights deal. Fraser's own the boxes. I'm not sure these companies having multiple boxes would yield the revenue you think it would.
Corporate Season tickets/Executive boxes (3 Viewers)
- Thread starter pusbccfc
- Start date
CBS will have a box/boxes tied into the naming rights deal. Fraser's own the boxes. I'm not sure these companies having multiple boxes would yield the revenue you think it would.
KenilworthSkyBlue
Well-Known Member
You don't seem to have much of a clue on how to run a business. Alienating your customer base isn't a particularly great means of generating revenue.
Ccfcisparks
Well-Known Member
If boxes were selling last year at £9k and this year at £25k, we would have to sell 14 to match the revenue. Surely that is doable.
So we are still providing L2 prices!
Anyone who has owned a business or worked in one will know that rewarding customer loyalty with price breaks or preferential deals in order to maintain the relationship is commonplace. People on here genuinely struggling with this concept.
GIMOC
Well-Known Member
so it’s gone from making more money to now trying to match last years revenue while in the meantime making many of the corporate fan’s disgruntled.
And Birmingham City have boxes at £11K. What's your point?
10% discounts here and there fine but not the prices they were.
What percentage of the customer base are affected? What percentage of those will still have a relationship with the club, just it through buying a corporate box?
I get it, it’s personally inconvenient for you, but the reaction on this thread is odd.
They are clearly aiming at a higher market and presumably have interested parties who they think will pay. Maybe they won’t sell and the pricing is too high. It’s DKs and the clubs gamble to make.
Grendel
Well-Known Member
Do you have a corporate box?
Ccfcisparks
Well-Known Member
Not trying to match it, just showing we need to sell at least 35% of boxes for it to be deemed a good commercial decision
KenilworthSkyBlue
Well-Known Member
Isn't that their highest? There's also ones on their website available for less than £6k.
Grendel
Well-Known Member
I run a business and I haven’t a clue what you are so annoyed about
Ccfcisparks
Well-Known Member
As if people think they would hike the prices without gauging interest in the boxes at the new prices first.
I’m not sure JLR would be interested these days.
Funnily enough raising prices and going for a different market. Farmers are furious they weren’t consulted and can’t replace their old Land Rovers.
Again, what's your point?
GIMOC
Well-Known Member
If they had done that then current box holders would have been informed prior
Yeah great way of maintaining stagnant revenue.
Grendel
Well-Known Member
Well if you don’t then your interest in this very small percentage of fans is strange
What does you owning a business have to do with anything?
It's an important and disproportionate revenue source though and this is a big risk imo. I am free to question that even if it doesn't affect me directly.
David O'Day
Well-Known Member
Anyone mentioning people they know who won't be renewing their box are missing the point that this is the plan.
They want companies that'll use the boxes as corporate boxes instead.
Might flop but they know and are happy that most current holders won't renew.
They want companies that'll use the boxes as corporate boxes instead.
Might flop but they know and are happy that most current holders won't renew.
Its a fairly small revenue stream vs season tickets isn't it?
KenilworthSkyBlue
Well-Known Member
It's hardly odd if it affects you personally. Fair enough if it doesn't for you but why are you commenting if it doesn't? If anything that's far more bizarre.
They clearly are aiming at a higher market - but a higher market simply doesn't exist in the local region.
Ccfcisparks
Well-Known Member
I would suggest it’s a fairly small revenue source.
KenilworthSkyBlue
Well-Known Member
Christ. What companies from outside the area are going to spend on a box of a mid-table Championship club??
This argument is absurd.
David O'Day
Well-Known Member
That's a great recipe for ever decreasing profit margins especially as unlike most businesses there is not a way to grow new business while keeping all the current customers at the current pricing.
I.e. there is only an finite number of boxes.
David O'Day
Well-Known Member
It's not my argument, it's the clubs. They have talked about bigger and better companies in before.
We are also not as things stand a mid table championship team
Ccfcisparks
Well-Known Member
Worst case scenario they don’t sell any boxes:
Lose £360k from lost revenue of previous occupiers
best case they sell all boxes:
Earn £640k extra revenue compared to the prior year.
surely the potential upside outweighs the downside.
like David said we only have a finite number of boxes, so best to try and mark them up as high as possible.
Lose £360k from lost revenue of previous occupiers
best case they sell all boxes:
Earn £640k extra revenue compared to the prior year.
surely the potential upside outweighs the downside.
like David said we only have a finite number of boxes, so best to try and mark them up as high as possible.
Perryccfc
Well-Known Member
Midtable? Are you still talking about Cov, or?
Mid table? I get you are emotional but we made the playoffs last year...
20 boxes at £25k each is half a mil. Less then 10% of season ticket revenue I reckon, although that’s without drinks purchases etc.
pusbccfc
Well-Known Member
Plus they'll sell match by match boxes. It won't be too difficult to sell a box for £1250 for Leeds at home.
From what I gather, they had not been able to offer any box packages for home games this season?
Old pricing scheme would have been sub 5% of season ticket revenue, although I’m using rough numbers.