1) when you purchase a season ticket, that seat is yours. Simple as that. if this is a money making and greed to sell a seat twice over then it’s wrong imo.
2) it’s a high demand area because of prices. if the seat is sold on the exchange platform it will be sold at full ticket price which goes back to point 1
3) you don’t believe this won’t be rolled out across the ground. its a trial and will be used further down the line if the uptake is there. unused seats seem to be an issue when it suits. didnt see uproar with loads of empty seats for Ipswich and hull
It's not, the season ticket remains owned by the club. It's the second line in the T&C's. Hence why you cannot resell it yourself.
You're right, the demand is high because of the prices but it was sold out. Hence the news to resale/exchanges. It should be sold at a full price like any normal ticket. Although that full price should still be cheaper due to it being the family zone (I'm certain it will be).
It absolutely won't be rolled out around the ground until we sell out every match. You seem to be missing the point. This was an issue in every single game. It's not trying to penalise people missing the odd game. It's to stop people buying an adult ticket for £250 and deciding to turn up to a handful of games. It's so cheap that people could afford to buy one and go on holiday for 6 months and it not to matter. When you pay £400, you can't really afford to miss more than a few games.