You seem to be the only bloke on this forum of people who regularly attend home and away games, who seem to think they aren't pricks
Ask yourself that
Many people, myself included have seen them be rude to club staff, other fans, force children to move seats in stands and coaches, push in in front of people because they think they're entitled
Now you're probably one of them, or friends with them, but I won't change my view because of that
I and many other have seen Dave Kay one minute dancing around pissed up like it's an ABBA night, yet limping about with crutches the next
The fanbase didn't have an issue with any of them before, they do now because they take liberties and try and be 'the face of the club'