I was dissapointed, so I guess that's a negative from me.
She really needs to sack that PR company she's taking advice from.
Joy - send me a mail. I will be happy to draw up a communication plan for free!
In the mean time, here's a few advices:
Here's my first advice: Tell the whole sad story from the point sisu walked from Southamton to Coventry. Lay it out raw and don't explain too much, just tell it as it happened and the reasoning behind.
Here's my second advice: Tell us about the whole rent strike adventure. The reasoning behind it, how involved were CCc and ACL, what was agreed and with whom. Tell us what exactly caused the wheels to come off and how you reacted. Don't be afraid to admit mistakes and failures - that will make you human, which you are not in the eyes of many fans.
Here's my third advice: Tell us exactly what your terms are for going back to the Ricoh. Don't leave anything out, don't mask figures, don't sugarcoat 'your offer'.
Here's my fourth advice: Tell us the financing model of a new stadium. Don't put it simple for all to understand, we have our own experts to explain the mechanics. Tell us if the new stadium will be owned by a company inside or outside the SBS&L group and in any case how it will benefit the club. Surely you will by now have a rough breakdown of building, financing and operational budgets - let us have them raw, we have our own forensic accountants ready to dissect and explain.
Here's my fifth advice: If, for any reason, you feel some of the details needs to be kept hidden, then at least invite a few leading members of the Trust, let them sign a NDA and them give them the details. Have them draft a summarize that they can publish after you have made sure no sensible commercial details are exposed.
Here's my sixth advice: Get the fans involved in the club going forward. Use the Trust.