Nothing surprised me in that. The tactic of buying a club, getting promotion and selling them for profit doesn't worry me either - that's just normal VC behaviour, a kind of seed investment for equity, with a view to selling for a profit.
The loan thing didn't shock me either, its pretty clear that mates help each other out, no problem there really.
I think big thing to come out of that is purely the multiple ownership thing, but look how difficult it was to drill down into the ownership of a club. I feel for the Football League/FA/Prem sometimes, because they are dealing with much more business savvy and i imagine at times, devious minds than their own. They'll always be 1 step behind. If this is gonna blow wide open it'll have to be the media who does it.
I guess we should be grateful at times for programmes like Panorama/Dispatches and reporters like David Conn etc who actually give a shit enough to keep at it.