I think a lot of it is to do with the parents. I don't want my kids sitting about the house in front of the telly or glued to the x box, of course they do play on games and watch tv etc but not permanently. They need to get out of the house and do a bit of running about kicking the ball with there mates. It gives them good exercise to which is a good thing.
Valiant I totally agree (as opposed to winding you up the other day- apologies
)
I am completely the same with my kids, yes they do watch some telly and play some games on the computer but I try to get them out playing sport or doing other things as much as possible.
They both love football (boy and girl) and both play at school, and out of school, but do other sports as well as I dont want them to turn into some of their mates that just sit in and get repetive strain injury of their thumbs on the phone all the time.
Re someone asking whether they play at school, its yes most the the time at break and lunch, and the only reason my kids dont play on the street like i used to is the traffic on my road.