SHE’S only been at the helm of our ship for about a month or so after ousting Onye Igwe but already Joy Seppala’s influence on our club is telling.
Callum BallSHE’S only been at the helm of our ship for about a month or so after ousting Onye Igwe but already Joy Seppala’s influence on our club is telling.
It’s little surprise the boss of Sisu had to step into Igwe’s shoes. He’d done an appalling job of directing the club, leaving us a whole division worse off after £43m of investment. Ouch.
If that £43m had been invested wisely in the beginning, as Ray Ranson had wished, then I’m sure City would have been back in the Premiership now, and well on their way to making Sisu a profit.
But that’s not the way our cookie crumbled (or it was if you’re thinking about Chris Coleman).
Seppala will now have to pull the club out of a real stinking swamp of despair if she’s even to guide us back to the point where we were when Sisu bought the club.
She’s been nothing if not proactive in her first month. Swapping Andy Thorn for Mark Robins would have cost, as would allowing Robins to immediately add to the menagerie of players Thorn had brought in over the summer.
Click here to read our wry columnist Red Button on Mark Robins' 'dream signing!'
Much is happening behind the scenes too. All the debtors have been paid off (remember, there is no debt to Sisu), and the mortgage on the training ground has been paid.
But most importantly, if rumour has it, Sisu are about to purchase a considerable stake in the Ricoh Arena.
What this says to me is that Sisu are willing to invest. There is no short-term gain to be had from part ownership.
The rewards will only be reaped in the long term, coupled with further investment in the land around the arena and the transport system there.
With a railway station scheduled to open for business this time next year the outlook for the future is looking increasingly rosy. In fact, I might start a campaign to name the matchday train the ‘Sky Blue Express’ and have it painted accordingly.
I for one am grateful for Joy taking the reins and splashing some cash to kick start the club. But if I have one message for her it’s that the most important investment is in what we see on the pitch.
It’s all about the players. And a good start would be to snap up Callum Ball and David McGoldrick on permanent transfers.
just found this dated oct 11 2012