Depends on what the brief of said PR company is, if it's to throw mud at others to distract from ACLs own failings...
Personally I don't see why they needed them, they already have their own PR and communications team.
Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors
Selling the arena to customers and handling a hostile attack on your business are two different things.
Here's the thing with this "mud slinging" claim. Every piece of evidence I have seen that's helped me make a decision on Sisu has either been: Fisher/Waggot/Garlick at a forum, OSB's analysis of the finances, my own views on how the club is being run, us going to Northampton, Joy's interviews, Labovitch's statements, documentary evidence given by fans at the forum/by MPs.
Which of those exactly, did WS have control over? Surely not the club (which is by far the majority of negative info). I doubt you're claiming the conspiracy goes all the way up to Parliament? Maybe the kid who gave over his payslip showing he worked for CCFC Ltd?
However, the emails to Jan, the rumours of council illegality or incompetence, the Sisu skeleton argument, everything else that's come out against ACL/CCC/SBT/Higgs/CET has come from random posters on here, closed meetings that people are reluctant to talk about, etc. etc.
Which is really the actions of an organisation utilising the dark PR arts to sling mud?