ticket prices (20 Viewers)

[Evans1883]

I 18

Not if you get a JSB memberships and sit in the family zone. With no early bird prices and no finance offers we're all having to find ways around it. 0% credit card, instalments. Jobs a good one.


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i dont want to sit in the family zone , i want atmosphere , banter , the complete package .... There is no excuse why a standard £18 ticket around the stadium cannot be implemented , its merely greed.
And are these prices not marginally higher than our last season at the ricoh

 

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[letsallsingtogether]

Correct but overcharging does drive customers away.
So you need to make sure people are getting a good deal.

Like it was said earlier some will pay whatever it costs some just can't afford it. the same whether you are buying food or a car.
You are a marketing guru what would you say is the average wage in Coventry?
Would you then say the prices for a game in L1 looks good value?
you are probably talking 3 hours pay for most people and if they are on minimum wage over half a day wage for 90 mins of football...

Where are these special block deals they were doing?
why yet again are they making people wait?
They really haven't got a clue.

UOTE=Grendel;771722]I do work in marketing but you don't need a GCSE in marketing to work out that you will get additional revenue at certain price points. Charging what we do will give a competitive revenue on average crowds. Lowering prices will not significantly attract higher crowds on a continued basis . It never has.[/QUOTE]

 

[stupot07]

Do players earn significantly less in Germany?

Bundesliga (sp?) spent around 50% income on players wages so can only presume they do

According to this, the PL pay 50% more than the Bundeliga, and that obviously filters down into the championship and league one.

http://www.tsmplug.com/richlist/footballers-salaries-after-tax/


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[stupot07]

I 18
i dont want to sit in the family zone , i want atmosphere , banter , the complete package .... There is no excuse why a standard £18 ticket around the stadium cannot be implemented , its merely greed.
And are these prices not marginally higher than our last season at the ricoh

We've had 2 years of inflation since the last Ricoh prices were set.




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[The Lurker]

I was playing devils advocate, but as I said earlier on his Sixfields prices were cheap to subsidise the extra traveling costs of a 70 mile round trip. We wouldn't be getting 20k at £14 a pop, we averaged less than 11k in our last league one season at the Ricoh.



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Of course they would. Top 6 team would attract 20k easy. Sign of success the fans would flood back in. Look at the average attendance in 2007 before sisu came. We were averaging 17k. Those fans would return at the smell of success at a reasonable price. That's a fact

 

[shmmeee]

Bundesliga (sp?) spent around 50% income on players wages so can only presume they do

According to this, the PL pay 50% more than the Bundeliga, and that obviously filters down into the championship and league one.

http://www.tsmplug.com/richlist/footballers-salaries-after-tax/


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I'd imagine the competitiveness and number of "big" teams in the Prem compared to the German league skews that a bit up, but that's interesting.

Would like to see the analysis of lower leagues if anything I'd guess we overpay even more comparatively.

Thanks for that link.

 

[Grendel]

Of course they would. Top 6 team would attract 20k easy. Sign of success the fans would flood back in. Look at the average attendance in 2007 before sisu came. We were averaging 17k. Those fans would return at the smell of success at a reasonable price. That's a fact

The average price then was £11 a ticket and in the last season of the Ricoh was £8

 

[Kingokings204]

For a season ticket is £230 for league 1 football unreasonable? That's £10 a game and emirates people to pay up front and we have a 32k stadium to take advantage of.

Coventry is in the West Midlands not in London or down on the south coast.

The highest price ticket of £27 on match day in the premium zone is a joke to watch Coventry city v yeovil town in league 1.

Next season £10 a game season tickets so £230 for a season ticket. And scrap on the day charge and a flat £17 all stadium round. (Family zone excluded)

Still encourages a ST as save £7 a game x23 games and priority on all away and cup games. Don't see the issue really.

 

[The Lurker]

The average price then was £11 a ticket and in the last season of the Ricoh was £8

Are you pissed? Tickets for a league match have never been that low especially at the Ricoh.

 

[Grendel]

For a season ticket is £230 for league 1 football unreasonable? That's £10 a game and emirates people to pay up front and we have a 32k stadium to take advantage of.

Coventry is in the West Midlands not in London or down on the south coast.

The highest price ticket of £27 on match day in the premium zone is a joke to watch Coventry city v yeovil town in league 1.

Next season £10 a game season tickets so £230 for a season ticket. And scrap on the day charge and a flat £17 all stadium round. (Family zone excluded)

Still encourages a ST as save £7 a game x23 games and priority on all away and cup games. Don't see the issue really.

So we have to be cheaper then every other club in the league with our premier league ground?

 

[stupot07]

For a season ticket is £230 for league 1 football unreasonable? That's £10 a game and emirates people to pay up front and we have a 32k stadium to take advantage of.

Coventry is in the West Midlands not in London or down on the south coast.

The highest price ticket of £27 on match day in the premium zone is a joke to watch Coventry city v yeovil town in league 1.

Next season £10 a game season tickets so £230 for a season ticket. And scrap on the day charge and a flat £17 all stadium round. (Family zone excluded)

Still encourages a ST as save £7 a game x23 games and priority on all away and cup games. Don't see the issue really.

We wouldn't get anywhere near 20k let alone 32k on this league. We'd probably get 14-15k average, and at half the price will be no better off financially than teams like notts county, gillingham etc, except that we are Coventry and will expect a promotion funded squad....


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[Grendel]

Are you pissed? Tickets for a league match have never been that low especially at the Ricoh.

That's the average prices dividing total annual revenue against total number number of supporters.

 

[shmmeee]

So we have to be cheaper then every other club in the league with our premier league ground?

To be fair we have a considerably higher fanbase than most in our league so could in theory charge less and still have a higher wage budget.

 

[shmmeee]

That's the average prices dividing total annual revenue against total number number of supporters.

Question on that: what's dragging that average down? Could we achieve the same average with lower adult prices and less freebies/higher concessions?

 

[Grendel]

Question on that: what's dragging that average down? Could we achieve the same average with lower adult prices and less freebies/higher concessions?

The club always offered a lot of promotions - free tickets to schools etc and the under 16 and concession prices are very competitive.

 

[The Lurker]

That's the average prices dividing total annual revenue against total number number of supporters.

Fair enough so will they do the same this year? They should if there serious to intice new fans including kids. My lad who is 8 supports the city but only 3 others in his class do too. What does that tell you?

 

[Broken Hearted Sky Blue]

Question on that: what's dragging that average down? Could we achieve the same average with lower adult prices and less freebies/higher concessions?

The average for the last season at the Ricoh was due to a fifth of the total number of supporters paying 5 pounds or less

 

[shmmeee]

The club always offered a lot of promotions - free tickets to schools etc and the under 16 and concession prices are very competitive.

Still, that's more than one free ticket for each full price adult ticket in the ground. Maybe there's a better way to do freebies and concessions that attaches a full prices ticket to it. I'd question the value of the tickets to schools from what I've seen too, but then I'm secondary and I'd imagine their impact is greater in Primary. I also suspect we have quite a few adults going in on a concession ticket.

So it looks like a focus on matchday experience would be better than a focus on ticket prices then? Or are we just waiting around until were a prem team? There's got to be something that can be done to improve attendances other than on the pitch.

 

[Rusty Trombone]

If the entertainment on the pitch is good then £25 is fine, people will pay it. If we are losing then it's difficult to get people to go for free, how many times in the past have you tried to give away a ticket and no one is interested?

 

[duffer]

Save yourself £200 get a 0% credit card and buy a season ticket, pay it off in instalments. Man up

Every club's season tickets are a lot cheaper than buying matchday tickets.


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I never worked in marketing Stupot, but I've spent a lot of years working in banking, and particularly credit. Getting a 0% credit card to buy something that you couldn't otherwise afford isn't always a good idea. It is though, better than wonga.

 

[skybluetony176]

The club always offered a lot of promotions - free tickets to schools etc and the under 16 and concession prices are very competitive.

What if you take the free tickets to schools etc out of the equation? At the end of the day we're talking about what people are actually paying in hard cash and adding free tickets into the equation distorts the figures.

 

[Grendel]

What if you take the free tickets to schools etc out of the equation? At the end of the day we're talking about what people are actually paying in hard cash and adding free tickets into the equation distorts the figures.

So do you exclude the £1 paid on Friday by children then? Or the £1 go with a season ticket offer they did? In that case you'd suddenly end up with a lower total crowd that's all.

 

[Grendel]

I never worked in marketing Stupot, but I've spent a lot of years working in banking, and particularly credit. Getting a 0% credit card to buy something that you couldn't otherwise afford isn't always a good idea. It is though, better than wonga.

It was a response to a question regarding the fact the club no longer do a monthly payment scheme. Mbna do a 13 month deal which is better than any offer anyway.

 

[duffer]

As for the, it costs x amount elsewhere to watch L1 football so our prices are OK, argument - it's missing the point. It's not just about maximising revenue, it's about getting people through the door too. If you're losing fans because a significant number find it's too expensive for them, then it's probably worth considering whether or not it's too expensive.

I can only talk for myself - at these prices I'll pick and choose the games I go to, others will of course differ.

 

[stupot07]

I never worked in marketing Stupot, but I've spent a lot of years working in banking, and particularly credit. Getting a 0% credit card to buy something that you couldn't otherwise afford isn't always a good idea. It is though, better than wonga.

True, but if he cut it straight up, set up a direct debit than it's no different to taking the 0% finance off we usually get access to.

Like martin lewis always says...."there's good debt and there's bad debt"


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[duffer]

It was a response to a question regarding the fact the club no longer do a monthly payment scheme. Mbna do a 13 month deal which is better than any offer anyway.

Indeed, assuming you meet their credit rating, and are disciplined enough to set up and maintain an adequate repayment schedule, and that you don't get the urge to splurge on something else on the card too. Not everyone is, of course, which is how the banks make their money.

 

[stupot07]

Indeed, assuming you meet their credit rating, and are disciplined enough to set up and maintain an adequate repayment schedule, and that you don't get the urge to splurge on something else on the card too. Not everyone is, of course, which is how the banks make their money.

That's true.....but they can usually afford to smoke 20 a day, go out on the piss and pay for sky tv....


..(dons tin hat and dives for cover)....


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[lordsummerisle]

Do players earn significantly less in Germany?

I think below the top league, yes.

We probably have the most full time professional leagues and teams in Europe.

 

[Grendel]

As for the, it costs x amount elsewhere to watch L1 football so our prices are OK, argument - it's missing the point. It's not just about maximising revenue, it's about getting people through the door too. If you're losing fans because a significant number find it's too expensive for them, then it's probably worth considering whether or not it's too expensive.

I can only talk for myself - at these prices I'll pick and choose the games I go to, others will of course differ.

Any business seeks to maximise revenue. On that basis jaguar could sell its cars for £10,000 each and have a 10 year order bank but ultimately it would be bust long before that. It's also significant the only two clubs that charge £18 or less for a seat are two of the poorest supported clubs in the league.

Despite that analogy there is little evidence cheap tickets would attract more fans anyway - very little evidence over a sustained period actually.

The demographic poverty is also a misleading argument. Let's say Coventry managed an f a cup final and prices were £75 a pop. Would we sell our allocation? I believe we would,

 

[duffer]

Any business seeks to maximise revenue. On that basis jaguar could sell its cars for £10,000 each and have a 10 year order bank but ultimately it would be bust long before that. It's also significant the only two clubs that charge £18 or less for a seat are two of the poorest supported clubs in the league.

Despite that analogy there is little evidence cheap tickets would attract more fans anyway - very little evidence over a sustained period actually.

The demographic poverty is also a misleading argument. Let's say Coventry managed an f a cup final and prices were £75 a pop. Would we sell our allocation? I believe we would,

Erm.. all other things being equal, if cheaper tickets didn't attract more fans then it would break pretty much every rule of economics I've ever learnt. Clearly even here there's enough evidence that some fans won't go to some games because of the cost of the tickets.

Whether it would make the club more money is a different point. You could probably argue that you'd make more money by having a fuller ground with cheaper tickets, on the basis that the additional support might help the team to more success. More success, more fans, more demand, more money. But I'm not even making that point - clearly a fuller ground has a value to the business of a football club beyond just money.

And we're talking about L1 football here, not an FA Cup final, so that analysis doesn't really make much sense in this regard.

 

[SkyBlue_Bear83]

Any business seeks to maximise revenue. On that basis jaguar could sell its cars for £10,000 each and have a 10 year order bank but ultimately it would be bust long before that. It's also significant the only two clubs that charge £18 or less for a seat are two of the poorest supported clubs in the league.

Despite that analogy there is little evidence cheap tickets would attract more fans anyway - very little evidence over a sustained period actually.

The demographic poverty is also a misleading argument. Let's say Coventry managed an f a cup final and prices were £75 a pop. Would we sell our allocation? I believe we would,

Sheffield United charge £18 for a game and one of the best supported clubs in the division

http://www.sufc.co.uk/news/article/20141011-orient-tickets-221388.aspx


Also according to the price of football survey by the bbc you can get an adult ticket for Sheffield for £10

http://www.bbc.co.uk/sport/0/football/23880129

Sheffield United have still managed to maintain attendances of close to 20k despite being in this division for longer than us

 

[letsallsingtogether]

Yes but the FA cup final is a one off and a shit comparison.
Like I said earlier I have been made redundant I will find the money to go not everyone can.[

But it is a bit steep for this league whether it is the norm or not is immaterial all of them should look at pricing you can go to prem clubs for £30.00 -£40.00 on average to watch international players on £100,000 a week. We pay what £3,000 so our whole squad combined gets less then some of there average earners.
I am not moaning personally because I will pay it, but can see why some can't afford it on £19,000 a year.......


QUOTE=Grendel;771792]Any business seeks to maximise revenue. On that basis jaguar could sell its cars for £10,000 each and have a 10 year order bank but ultimately it would be bust long before that. It's also significant the only two clubs that charge £18 or less for a seat are two of the poorest supported clubs in the league.

Despite that analogy there is little evidence cheap tickets would attract more fans anyway - very little evidence over a sustained period actually.

The demographic poverty is also a misleading argument. Let's say Coventry managed an f a cup final and prices were £75 a pop. Would we sell our allocation? I believe we would,[/QUOTE]

 

[stupot07]

Erm.. all other things being equal, if cheaper tickets didn't attract more fans then it would break pretty much every rule of economics I've ever learnt. Clearly even here there's enough evidence that some fans won't go to some games because of the cost of the tickets.

Whether it would make the club more money is a different point. You could probably argue that you'd make more money by having a fuller ground with cheaper tickets, on the basis that the additional support might help the team to more success. More success, more fans, more demand, more money. But I'm not even making that point - clearly a fuller ground has a value to the business of a football club beyond just money.

And we're talking about L1 football here, not an FA Cup final, so that analysis doesn't really make much sense in this regard.

Or you could say that the currentticket prices maximise revenue therefore bringing in more money for better players, which in improves the quality of the product, meaning better results leading to higher demand and more money.

To be honest we're pretty fooked by not owning our own stadium and not benefiting from any matchday or additional revenue. Our income is basically ticket sales, merchandising and sponsorship and the odd time we get on tv. If we want a promotion pushing side we need to pay for it. And even more important because FFP.


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[lordsummerisle]

Sheffield United have still managed to maintain attendances of close to 20k despite being in this division for longer than us

Maybe charging so little is why they've been in this division longer than us?

 

[stupot07]

Maybe charging so little is why they've been in this division longer than us?

And it only says prices from....just like us and our family zone..


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