Profit doesn't come into it. Hardly any clubs make profits. They have to be sustainable and make enough to service debts more like. But it's all about economics I agree, supply and demand. The supply and demand is both in evidence as was shown on Friday but the pricing structure is flawed. At the end of the day, it's not what you attain individually it's what you make overall. The seat is either empty and completely non productive or it's taken and has some value to the club, it's their choice. It's not like you are knocking out Sunday dinners where one guy pays £9.95 and the next £5 but the cost basis remains the same, there is no cost for that individual seat.
ticket prices (8 Viewers)
- Thread starter ccfcway
- Start date
Kingokings204
Well-Known Member
Its worth pointing out every other club in our league hasn't moved from its home ground and lost 85-90% of its fans base. People have fallen out of the habit. I haven't. I supported ccfc all last year I just chose not to go to sixfields but now we are back I will go every game again but I would guess more are not like me. More will have moved on I would of thought and need to be got back they are just as important as everyone else.
Look at a private golf membership yes they have their members (ST holders if you like) but they still rely heavily on green fees and pay as you play golfers as they pay more and its a running income. A bit like walk ups and 1 match a month fans.
Its too early to tell if we have a play off side yet imo. I reckon in another month or so we will know especially with easier games for a bit such as the current run we are on of Gillingham and Yeovil at home and Scunthorpe and Rochdale away. Win 3 out of 4 here and go top 5 I would think then this would attract more fans even at the current price I get that. I just think we are missing a trick with a 32k stadium that at league 1 level not many can boast about. Atmosphere increased and more money for f&b and merchandise.
No doubt the Ricoh return was rushed and some decisions have been wrong such as closing and opening of stands. that tells us they had to make rushed decisions and as we know they tend to be wrong. IMO the club should of kept the season ticket prices from sixfields just for this season and slightly increased match day ticket prices and encouraged fans to come back and in my opinion more would of.
Look at a private golf membership yes they have their members (ST holders if you like) but they still rely heavily on green fees and pay as you play golfers as they pay more and its a running income. A bit like walk ups and 1 match a month fans.
Its too early to tell if we have a play off side yet imo. I reckon in another month or so we will know especially with easier games for a bit such as the current run we are on of Gillingham and Yeovil at home and Scunthorpe and Rochdale away. Win 3 out of 4 here and go top 5 I would think then this would attract more fans even at the current price I get that. I just think we are missing a trick with a 32k stadium that at league 1 level not many can boast about. Atmosphere increased and more money for f&b and merchandise.
No doubt the Ricoh return was rushed and some decisions have been wrong such as closing and opening of stands. that tells us they had to make rushed decisions and as we know they tend to be wrong. IMO the club should of kept the season ticket prices from sixfields just for this season and slightly increased match day ticket prices and encouraged fans to come back and in my opinion more would of.
Astute
Well-Known Member
I agree with this, but at the same time they need to get the balance of how much they can charge to how many tickets they can sell.
They would make more money if they could get 18,000 at an average of £18 a ticket to 12,000 at an average of £24 a ticket. This is because of the season tickets already sold. If we had only sold 4,000 it would mean 8,000 sold at £24. This is £192,000. The crowds of 18,000 at £18 would mean 14,000 at £18. This is £252,000.
I know that cheaper tickets for kids, pensioners and so brings the prices down on average, but cheaper tickets doesn't mean less income as long as it brings more people in.
In the absence of home games in Cov last season Me, the wife and 2 under 16 year old daughters did 9 matches at Cov Rugby. It's not the City and football I know but by comparison we paid £28 per match for all of us { Under 16's attend free with an adult} but if we all rock up to the Ricoh for a home game now on speck it would cost us £70. Both clubs incidentally are in the 3rd tier of their respective English Leagues.
Kingokings204
Well-Known Member
At the end of the day we all want more people to turn up and we all want value for money.
More people will turn up if ticket prices represent fair value and/or the team is doing well on the pitch. I remember the infamous TF quote "people like to watch winning football"
I agree bigtime with LAST if a ticket is priced over £20 such as the factual 22-24 we charge this is a mentally awkward amount if nothing else where as reduced tickets to £18 or even 19.50 you are the right side of £20 and people then go click lets go to the game. If something is £4.99 or £5.01 what would sell more and its only 2p difference. Its a no brainer.
More people will turn up if ticket prices represent fair value and/or the team is doing well on the pitch. I remember the infamous TF quote "people like to watch winning football"
I agree bigtime with LAST if a ticket is priced over £20 such as the factual 22-24 we charge this is a mentally awkward amount if nothing else where as reduced tickets to £18 or even 19.50 you are the right side of £20 and people then go click lets go to the game. If something is £4.99 or £5.01 what would sell more and its only 2p difference. Its a no brainer.
It's what the retail trade have worked with since eternity !
letsallsingtogether
Well-Known Member
fernandopartridge
Well-Known Member
It helps when you've got some of the biggest companies in the world based in your city.
We have too but I doubt they're interested in a low profile League 1 side.
stupot07
Well-Known Member
only 3 blocks is £24 (buying advance) and most in those blocks are ST, the majority of match day tickets are £22.
£4 difference isn't going to make 6k more attend.
Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors
fernandopartridge
Well-Known Member
But you'd surely charge the same and gain greatest (financial) advantage?
stupot07
Well-Known Member
No we should charge less, then moan that our squad is no better than teams who have half our average attendances...
Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors
No we should charge less, then moan that our squad is no better than teams who have half our average attendances...
Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors
Aah but now you are taking things in another direction. If we all paid £50 per match, would the team benefit ?? Especially under these owners............now that's another discussion !
covcity4life
Well-Known Member
only 3 blocks is £24 (buying advance) and most in those blocks are ST, the majority of match day tickets are £22.
£4 difference isn't going to make 6k more attend.
Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors
4 quid off current prices would get me to attend at least 3-4 more games a season so it could work.
lordsummerisle
Well-Known Member
Fair play tom the Sixfields Season ticket holders, hitting Sisu in the pocket.
fernandopartridge
Well-Known Member
Is that 4 quid off 22?
covcity4life
Well-Known Member
fernandopartridge
Well-Known Member
Why not just buy one in the family section for £18?
Astute
Well-Known Member
That is like saying that the attendances wouldn't suffer if another £4 was added to ticket prices.....or £6 for the £24 tickets.
People see away tickets for £24 as expensive. £22 as quite high. Tickets £16 to £18 are seen as cheap. So they are much more likely to go to the cheaper games. But overall the amount saved on the cheaper tickets is nothing to how much an away day costs. Prices being either under £20 or over £20 is all in the head as previously said. But it does make quite a big difference.
Or you could say that 3 tickets at £24 is £72. 4 tickets at £18 is £72. Not much difference I hear you say.
covcity4life
Well-Known Member
because you need a u16 with you apparently. also its cheaper cos its in a poor location. 18 everywhere would entice more people to come games
Kingokings204
Well-Known Member
2 reasons for me.
1. You need to be accompanied by a under 16 so physically cant.
2. Even if I could go I wouldn't want to be surrounded by parents and small kids.
There lies the principle - one extra game that I/we can attend if time allows.
The away game point is also entirely valid - I attended 5 away games last season based primarliy on timing and location. THe ticket price was largely less relevant. Home games are different, and this season, I now plan to attend as many as I can as priority over away games.
fernandopartridge
Well-Known Member
You don't have to sit there. I can't see any terms and conditions that say you need to take a child with you either.
fernandopartridge
Well-Known Member
How would that be enforced?
Kingokings204
Well-Known Member
TBF I apologise I just went on the website to buy 2 adult tickets for the family section and you can. The only thing I would say is I wouldn't really want to sit in a designated parent child enclosure through choice but yes its a fact I could buy 2 adult tickets there if I wanted to.
covcity4life
Well-Known Member
ah cool...family stand it is!
Kingokings204
Well-Known Member
Not ideal but still the same match and £18 a ticket bought in advance is best case scenario compared to worst case scenario of £27 match day in the premium zone. That's a £9 difference a ticket and that's huge. That's like a free Gillingham ticket in other words.
Astute
Well-Known Member
I sit corrected - used to be the case when booking. £18 should put a few more on the gate now!
Had a look. Not many tickets left in the family stand. And those that are left are mainly single tickets so not many would be able to sit with their kids if they wanted to go in there.
I suppose it has nothing to do with being £18 a ticket
covcity4life
Well-Known Member
Astute
Well-Known Member
He is only 4. I would want a seat for him with nobody in front of him.
I would love to take him in singers corner. He has only ever been to one game before, and that was a friendly in Italy. Not exactly what we would consider a game. It would be good to see his face when the noise starts.
And I wouldn't be able to hear him if he started to moan
shmmeee
Well-Known Member
Well by your argument, we should be charging Emirates prices because demand isn't tied to price.
It's always a balancing act isn't it? What's the value of a full house at home? How much would you pay for 3 more points? 10 more? What if that's the difference between staying in this league and not?
It's not as simple as "get more money = good" many would argue (me included) that right now the most important thing for the club to be doing is repairing their fanbase, not turning a profit for the first time in my lifetime.
Rusty Trombone
Well-Known Member
More people will be watching City than Pam Eyres, so surely that tells you what is better value, escpecially if you consider her to be better known.
Rusty Trombone
Well-Known Member
If the question is how do we get more people in, then reducing the price will be the answer. If the question is how does the club maximise its income, the answer is not to reduce the price.
fernandopartridge
Well-Known Member
No. You made the comparison with other teams in our division.