Marketing Thoughts (12 Viewers)

[Astute]

While it's a novel idea if 5k adults turned up with 3 kids each that's 15k seats occupied for nothing.

So you really think that everyone would manage to find 3 kids and also want to take them to a game?

I have 7, four of them are adults that could help me to look after the younger ones and I would never consider taking them all in one go. My 4 year old was enough for me last time.

 

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[stupot07]

JSB under 12's is only £3 per ticket.


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[Samo]

So you really think that everyone would manage to find 3 kids and also want to take them to a game?

I have 7, four of them are adults that could help me to look after the younger ones and I would never consider taking them all in one go. My 4 year old was enough for me last time.

Astute, do you ever leave your 4 year old alone with your computer while logged on to SBT?

 

[Astute]

Astute, do you ever leave your 4 year old alone with your computer while logged on to SBT?

Why? Did he say something sensible for me?

 

[Samo]

Why? Did he say something sensible for me?

Which me? You could be him!

 

[letsallsingtogether]

Firstly they need to make tickets easily accessible.
Kate Bush sold multiple dates in 15 minutes I queued for 1.5 hours today and they sold approx. 500 tickets more walked away then were in the queue.

They could do a floating bundle where you buy 4 tickets at season ticket prices and then choose which matches you want t attend out of 6 some can't make every game.
Do the old Saturday only season ticket bundle for supporters who work shifts or can't make midweek games.
They need to advertise these deals so that everyone can see them.

Discount for 16-20 year olds (inbetweeners) as they now have to stay in school longer and many are not earning or are on minimum wage.
Just need to do the packages they were suggesting themselves, stop talking about them and get them rolling every game is an opportunity missed.
They just need to be more pro active and get out there amongst the Fans.

 

[ccfcway]

what about if fans were to send a text as to which sub they want on ?

what about a sponsored slim for sky blue sam ?

change the badge to appeal to more fans ?

move us away from Coventry ?

build a new stadium ?

take our landlords to court ?

alienate support groups ?

 

[stupot07]

what about if fans were to send a text as to which sub they want on ?

what about a sponsored slim for sky blue sam ?

change the badge to appeal to more fans ?

move us away from Coventry ?

build a new stadium ?

take our landlords to court ?

alienate support groups ?

Some of those sound promising, not sure why they haven't already thought of themZ


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[Astute]

what about if fans were to send a text as to which sub they want on ?

what about a sponsored slim for sky blue sam ?

change the badge to appeal to more fans ?

move us away from Coventry ?

build a new stadium ?

take our landlords to court ?

alienate support groups ?

I'm in as long as I can have tickets for £9.

 

[Ashdown]

'A 3 year ticket'...............What with SISU still in charge, err that's going to sell strongly that one. I'd pay for 5 years if it guaranteed they fucked off for good !

 

[mrtrench]

I'd approach this as an exercise in operational research. The objective is to maximise revenue. You cannot sell more than the maximum number of seats available, so at which price is revenue maximised? Get a decent statistician on that exercise with plenty of data and they should be able to model it for you.

 

[Nick]

Why? Did he say something sensible for me?

Beat me to it, was going to put only for the good posts!

 

[Ian1779]

This is key IMO.

An adult might not mind £22. But when you add on (£10 is it for a child?), they might be more put off.

Plus, if that £10 is in the adult's pocket, they will more than likely spend it on a drink or food in the stadium anyway, as they will think they got a good deal on match tickets.

This is a good idea... I'd even go one step further and give a free child (up to 16) season ticket with every adult one bought. Might as well start targetting the next generation now.

 

[Astute]

Beat me to it, was going to put only for the good posts!

Good. So he hasn't been on today then.

 

[Nick]

Good. So he hasn't been on today then.

Nah, much better posts in the school holidays!

 

[pusbccfc]

Reading this makes me think that in one year away, people have forgot that every single football match in this country is overpriced.

 

[SkyBlue_Bear83]

Reading this makes me think that in one year away, people have forgot that every single football match in this country is overpriced.

Maybe so but our club has to be looking into every possible avenue to rebuild the fan base.

As a great man once said 'leave no stone unturned'

 

[Johnnythespider]

Maybe so but our club has to be looking into every possible avenue to rebuild the fan base.

As a great man once said 'leave no stone unturned'

Alan Titchmarsh ?

 

[Nick]

Alan Titchmarsh ?

Charlie Dimmock wasn't it?

 

[Johnnythespider]

Charlie Dimmock wasn't it?

Ooh Charlie" is it me or is it cold out " Dimmock.

 

[wingy]

Ooh Charlie" is it me or is it cold out " Dimmock.

Strawberry blond yet always coming over Raspberry Ripple .:facepalm:

 

[Skyblueweeman]

Woah woah woah there. Has no one else picked up on the fact that Astute said he had SEVEN kids or did I read that wrong?! Jesus mother of Mary...I know I've disagreed with some of your posts before Astute, but good work fella. No issues with your swimmers macho man!!!

WM


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[wingy]

Woah woah woah there. Has no one else picked up on the fact that Astute said he had SEVEN kids or did I read that wrong?! Jesus mother of Mary...I know I've disagreed with some of your posts before Astute, but good work fella. No issues with your swimmers macho man!!!

WM


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hey anyone can do It ..

My Old Fella was fairly Scrawny of Potato Famine Stock until the Beer Built him up and there were seven of us that we knew about.

 

[fernandopartridge]

We have regularly had 15,000 seats unoccupied for nothing over the last 9 years so what's the difference?

That's potentially 15,000 future paying customers when they turn over the age of 12.

What if paying fans can't get a ticket cos they're sold out due to freebies for kids

 

[fernandopartridge]

So you really think that everyone would manage to find 3 kids and also want to take them to a game?

I have 7, four of them are adults that could help me to look after the younger ones and I would never consider taking them all in one go. My 4 year old was enough for me last time.

I think you should start calling yourself Obtuse. It's more fitting than Astute.

 

[italiahorse]

What if paying fans can't get a ticket cos they're sold out due to freebies for kids

It won't in this league. Big team cup games, kids could be charged.

 

[Norman Binns]

Let the ridicule begin………………….

Personally I think the club have made some howling strategic errors.

First and foremost they need to engage the Demographics and get the Marketing Mix right. By engaging next-generation architectures with syndicate cutting-edge action-items thus e-enabling open source deliverables, the club can utilise strategic markets and integrate efficient portals.

In short the club needs to:

• eliminate the ambiguity and definitional differences between functions within and across the club and the fanbase.
• encourage trust and collaboration within and across functional areas in the club, the marketing industry and the broader business community.
• enhance marketing measurement and accountability through a commonly understood language of marketing.

This would inevitably mesh innovative mindshare and expedite clicks-and-mortar e-markets. Add into the matrix heaps of scalability and lashings of Vertical Integration and the club could be onto a winner. In my opinion these are the common goal drivers of any successful organisation.

 

[Grendel]

Personally I think the club have made some howling strategic errors.

First and foremost they need to engage the Demographics and get the Marketing Mix right. By engaging next-generation architectures with syndicate cutting-edge action-items thus e-enabling open source deliverables, the club can utilise strategic markets and integrate efficient portals.

In short the club needs to:

• eliminate the ambiguity and definitional differences between functions within and across the club and the fanbase.
• encourage trust and collaboration within and across functional areas in the club, the marketing industry and the broader business community.
• enhance marketing measurement and accountability through a commonly understood language of marketing.

This would inevitably mesh innovative mindshare and expedite clicks-and-mortar e-markets. Add into the matrix heaps of scalability and lashings of Vertical Integration and the club could be onto a winner. In my opinion these are the common goal drivers of any successful organisation.

I hope you are not trying to claim this as your own work (there is no reference to the original author) or are trying to ridicule the author. Either way I would delete this if I were you as you could end up in serious legal difficulties.

http://www.corebrand.com/news-views/blog/868-marketing-and-finance-communicating-at-last

 

[ccfcway]

Personally I think the club have made some howling strategic errors.

First and foremost they need to engage the Demographics and get the Marketing Mix right. By engaging next-generation architectures with syndicate cutting-edge action-items thus e-enabling open source deliverables, the club can utilise strategic markets and integrate efficient portals.

In short the club needs to:

• eliminate the ambiguity and definitional differences between functions within and across the club and the fanbase.
• encourage trust and collaboration within and across functional areas in the club, the marketing industry and the broader business community.
• enhance marketing measurement and accountability through a commonly understood language of marketing.

This would inevitably mesh innovative mindshare and expedite clicks-and-mortar e-markets. Add into the matrix heaps of scalability and lashings of Vertical Integration and the club could be onto a winner. In my opinion these are the common goal drivers of any successful organisation.

lets run it up the flag pole and see if we can move this business forward

 

[Norman Binns]

I hope you are not trying to claim this as your own work (there is no reference to the original author) or are trying to ridicule the author. Either way I would delete this if I were you as you could end up in serious legal difficulties.

http://www.corebrand.com/news-views/blog/868-marketing-and-finance-communicating-at-last

I forgot to add this link too:

http://www.codres.de/2009/07/marketing-bullshit-generator

Claim this as my own work? I think there’s a clue in the footer of my original post.

 

[stupot07]

What if paying fans can't get a ticket cos they're sold out due to freebies for kids

It's ok, we'll go from averaging 11k with 11k paying to attend, to 15k with only 7-8k actually paying to attend. It's ok though we'll only need to trim a bit more off the wage bill to accommodate this, but on the plus side the atmosphere will be marginally better...


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[SkyBlue_Bear83]

What if paying fans can't get a ticket cos they're sold out due to freebies for kids

You really think that would happen for a league game? Not unless they manage to give 20k away for free which wouldn't happen.

Unless it's a cup fixture against a big team where the pricing structure would be different anyway.

 

[SkyBlue_Bear83]

It's ok, we'll go from averaging 11k with 11k paying to attend, to 15k with only 7-8k actually paying to attend. It's ok though we'll only need to trim a bit more off the wage bill to accommodate this, but on the plus side the atmosphere will be marginally better...


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Well no not really because we only averaged around 2k last year with 2k paying not 11k and they were able to fund last seasons squad on these attendances and were preparing to do the same this season.

 

[Gazolba]

The only thing that matters regarding price is you set the price to maximize your income. In other words, if you lower the price will you sell enough tickets to recoup the decrease. If you raise the price will you lose enough sales to negate the increase. So it's a balancing act. You cannot know the result until after the game, but over time you can make pretty good predictions. Of course, there are other variables like who we are playing, what day/time is the game etc.

 

[duffer]

I hope you are not trying to claim this as your own work (there is no reference to the original author) or are trying to ridicule the author. Either way I would delete this if I were you as you could end up in serious legal difficulties.

http://www.corebrand.com/news-views/blog/868-marketing-and-finance-communicating-at-last

Since when was there a law against ridiculing pseudo-intellectual business speak? It exists, you know it does.

That site you mention had at least one interesting link though - the importance of listening to your customers.

http://www.corebrand.com/news-views/blog/863-listening-the-most-powerful-tool-for-your-brand