Getting fans back (13 Viewers)

[torchomatic]

Simon Gilbert could do an article in the CT. Oh hold on, we want people to go, don't we....

Exactly.

Get some adverts on the CET.
Get some Facebook Ads running, it wouldn't be hard to only show them to Coventry City Fans.
Get it on that big screen by Ricoh
Get flyers made up.
Get Sky Blue Sam in the Ricoh Tesco handing stuff out.

 

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[Nick]

Which is a massive problem. You only have to see what people write on the official CCFC Facebook and Twitter accounts. Ideally, it would be good for Waggot, Fisher, Scope and others to have official accounts on here, an outlet for our questions and queries, but it would turn out the same as when Stuart Linnell came on here.

Nah it would be a moderated forum so it would only be legit stuff. By moderated I mean if somebody put "Why is Tim Fisher such a tool?" it wouldn't be on there.

 

[torchomatic]

So, invite Waggott and co to have official accounts. I'm sure they come on here anyway in whatever guise.

 

[Nick]

So, invite Waggott and co to have official accounts. I'm sure they come on here anyway in whatever guise.

I don't even mean Waggot, I just mean somebody who works in the store so if there is a "Where are my tickets" type thing they can check their system and update it. They can post promotions on tickets and stuff.

I have asked them a few times in the past about ways to link up with the site, whether it is offering a little bit of discount on shirts for members, offering a special promotion for members of this site etc. You have to think that these are customers who are posting online about their business, look after them. (Not that they shouldnt look after all of their fans, but you know what I mean).

Not talking any of the politics stuff about "Where is the stadium" or "where are the accounts", just all of the footballing side of it.

 

[torchomatic]

I agree, yeah, mainly just the footballing side of things. Even if W and F thinks it's a bit beneath them then Tynan Scope could have an account and all stuff could be moderated first as you said.

I don't even mean Waggot, I just mean somebody who works in the store so if there is a "Where are my tickets" type thing they can check their system and update it. They can post promotions on tickets and stuff.

I have asked them a few times in the past about ways to link up with the site, whether it is offering a little bit of discount on shirts for members, offering a special promotion for members of this site etc. You have to think that these are customers who are posting online about their business, look after them. (Not that they shouldnt look after all of their fans, but you know what I mean).

Not talking any of the politics stuff about "Where is the stadium" or "where are the accounts", just all of the footballing side of it.

 

[Deleted member 5849]

I agree, yeah, mainly just the footballing side of things. Even if W and F thinks it's a bit beneath them then Tynan Scope could have an account and all stuff could be moderated first as you said.

Problem with moderating first is as soon as it becomes formalised in such a way, paranoia will ensue...

That said, the club does have a twitter account that they maybe need to be braver about using for anything other than the stock quotes about team news and injuries...

 

[torchomatic]

True...there can't really be a balance. If it's open then it's all abuse and if it's moderated then Nick and the Club get the flack for being secretive.

Problem with moderating first is as soon as it becomes formalised in such a way, paranoia will ensue...

That said, the club does have a twitter account that they maybe need to be braver about using for anything other than the stock quotes about team news and injuries...

 

[Nick]

Problem with moderating first is as soon as it becomes formalised in such a way, paranoia will ensue...

That said, the club does have a twitter account that they maybe need to be braver about using for anything other than the stock quotes about team news and injuries...

It would only be about offers, promotions from the club or issues like where are my tickets, can you help type things. It wouldn't be "where is the new stadium etc".

If people couldn't understand why their post saying "Tim Fisher is a wanker LOL LOL LOL LOL" doesn't appear then they may need to get help.

 

[Colonel Mustard]

The club could take some good (non-Brody) lessons from American franchises. One tactic they have to guarantee a full house is a giveaway day: a scarf, a hat, food, a toy. The club could also throw in more perks for season ticket holders, like an exclusive Q&A with the top brass at the beginning of each season with complementary food & drink.

They could even try shaking up the food and drink by offering traditional Coventry grub and beer. Better halftime shows (who wouldn't love to see Dave from Wyken murder some karaoke?) Or how about teaming with cinema chains to offer discounted tickets with every purchase. All that sort of thing. Then, as Nick suggested, greater social media outreach. Get fans involved and have them help spread the promotions.

 

[Nick]

The club could take some good (non-Brody) lessons from American franchises. One tactic they have to guarantee a full house is a giveaway day: a scarf, a hat, food, a toy. The club could also throw in more perks for season ticket holders, like an exclusive Q&A with the top brass at the beginning of each season with complementary food & drink.

They could even try shaking up the food and drink by offering traditional Coventry grub and beer. Better halftime shows (who wouldn't love to see Dave from Wyken murder some karaoke?) Or how about teaming with cinema chains to offer discounted tickets with every purchase. All that sort of thing. Then, as Nick suggested, greater social media outreach. Get fans involved and have them help spread the promotions.

Exactly, I don't know how much control they have over food and drink but do things there should be more for kids. I went to the food kiosk in the JSB bit by the pitch and it was a choice of a bag of sweets, crisps or chocolate. She wouldn't have been able to manage a hot dog and to expect a 5 year old to eat a pie without sitting properly at a table is just asking for it to end up all over them. Just a simple CCFC branded happy meal box, sandwich, fruit shoot, bag of crisps and a bit of fruit.

 

[chiefdave]

The club could take some good (non-Brody) lessons from American franchises.

I lived in Ottawa for a year and the promotion for NHL games is relentless. Billboards, print ads, radio ads etc. All but the biggest games (which they know will sell out straight away) have some sort of special promotion. The players are expected to constantly be out in the community helping with promotion.

One thing I particularly liked was the way they treated season ticket holders. You were assigned a rep who was in contact with you throughout the season to make sure everything was OK (and encourage you to bring other people along) and there have a lot of events just for season ticket holders.

Things is none of this is rocket science, in a few hours on here there lots of decent suggestions yet the club doesn't seem to take anything on board.

 

[Nick]

I lived in Ottawa for a year and the promotion for NHL games is relentless. Billboards, print ads, radio ads etc. All but the biggest games (which they know will sell out straight away) have some sort of special promotion. The players are expected to constantly be out in the community helping with promotion.

One thing I particularly liked was the way they treated season ticket holders. You were assigned a rep who was in contact with you throughout the season to make sure everything was OK (and encourage you to bring other people along) and there have a lot of events just for season ticket holders.

Things is none of this is rocket science, in a few hours on here there lots of decent suggestions yet the club doesn't seem to take anything on board.

Exactly, some good ideas just off the top of heads of non PR people. The club should be thinking up much better ways.

 

[torchomatic]

Or at the very least robbing the ones from here!

Exactly, some good ideas just off the top of heads of non PR people. The club should be thinking up much better ways.

 

[AndreasB]

The club need to be bending over backwards to get fans back.

Out of the 7,700 fans who went yesterday how many even wanted to. Many on here said they were not even looking forward to it. I don't blame them. Why would you look forward to playing crawley town after 3 straight losses and played crap football all year with average at best players.

The gates will decrease again. Won't get 5,000 for Exeter and that's a £5.

End of the day football is simple and if the football is crap and players are average to crap and the team is losing with a relegation and moving home and all the heart break and stress it caused then and tickets at £22-24 a go to watch dog shit guess what only 7k will go at most. Very very simple. To think some were moaning at 11k against yeovil. I think me and some other were proved right. 11k was actually a good gate. To think otherwise was absurd.

NO. The superfans who bellyached for a fucking year about their undying love for the club but now don't go need to do some bending over.


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[chiefdave]

NO. The superfans who bellyached for a fucking year about their undying love for the club but now don't go need to do some bending over.

There was roughly the same number of people there yesterday as at the big protest so it would seem those people you are referring to have gone back. They aren't the problem and will most likely go no matter what. The ones who are more casual fans who only turn up occasionally are they ones they need to be reaching out to and persuading to come every game.

 

[Grendel]

There was roughly the same number of people there yesterday as at the big protest so it would seem those people you are referring to have gone back. They aren't the problem and will most likely go no matter what. The ones who are more casual fans who only turn up occasionally are they ones they need to be reaching out to and persuading to come every game.

I never went to the protest but went yesterday so big leap of faith is that.

 

[bigfatronssba]

NO. The superfans who bellyached for a fucking year about their undying love for the club but now don't go need to do some bending over.


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No, those people don't have to do anything. Just like you didn't have to stay away from Sixfields.

Your choice to go, their choice not to go.

 

[torchomatic]

[h=1]It's not the despair, Laura. I can take the despair. It's the hope I can't stand[/h]

There was roughly the same number of people there yesterday as at the big protest so it would seem those people you are referring to have gone back. They aren't the problem and will most likely go no matter what. The ones who are more casual fans who only turn up occasionally are they ones they need to be reaching out to and persuading to come every game.

 

[Nick]

No, those people don't have to do anything. Just like you didn't have to stay away from Sixfields.

Your choice to go, their choice not to go.

Of course it is people's choice to go or not, just a bit strange that people were so outraged about something they weren't bothered with anyway?

 

[chiefdave]

I never went to the protest but went yesterday so big leap of faith is that.

I'm not saying its an exact match but it seems unlikely to me that the majority of those who went on the protest are the ones not turning up.

 

[zuni]

NO. The superfans who bellyached for a fucking year about their undying love for the club but now don't go need to do some bending over.

?....here in lies one of the problems with out club, why exactly do they need to bend over? maybe the superfans who went to sixfields shouldnt have and things wouldnt be as bad as they are now? maybe thats bollocks aswell....but labelling and bitching helps no end.

If the team perform people will come back...simple, to help get support back SISU need to invest or review ticket prices...again simple, bridges need building and so far there is no olive branch


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[zuni]

Of course it is people's choice to go or not, just a bit strange that people were so outraged about something they weren't bothered with anyway?

maybe the lack of investment and it being generally shit has had more than a knock on effect than you care to admit, maybe they were / are bothered but its just to soul destroying to carry on?

 

[Evo1883]

End of the day , if the club do not do more or offer more to the city of coventry on and off the pitch , then they risk losing a generation of supporters to the likes of man utd , city , liverpool etc , more so than in recent years .

 

[cornoccfc]

Problem with moderating first is as soon as it becomes formalised in such a way, paranoia will ensue...

That said, the club does have a twitter account that they maybe need to be braver about using for anything other than the stock quotes about team news and injuries...

The Twitter is probably the one thing the club is doing right, as it regularly responds to individual queries.

Promotion about the club, offers etc. has been shocking for years though!

 

[Sky_Blue_Daz]

Cheaper tickets
Cheaper food and drink even £3 for a bottle if beer would still be a profit
Set yp thier own bookies in the stadium so money stays within the club
Network and liase with schools to increase younger support

 

[AndreasB]

No, those people don't have to do anything. Just like you didn't have to stay away from Sixfields.

Your choice to go, their choice not to go.

Oh I thought it was all to do with Sixfields and everyone would come rushing back to the Ricoh. Be embarrassing if Wasps get more for their games at the Ricoh than we do. Mind you, they will be the anchor tenant.


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[SkyBlueSid]

I'm not saying its an exact match but it seems unlikely to me that the majority of those who went on the protest are the ones not turning up.

Take no notice of him! He was probably organising a protest to keep us at Sixfields.:jerkit:

 

[AndreasB]

Cheaper tickets
Cheaper food and drink even £3 for a bottle if beer would still be a profit
Set yp thier own bookies in the stadium so money stays within the club
Network and liase with schools to increase younger support

Do all that great stuff and we still have less than 10000 gates...what then?


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[Colonel Mustard]

Do all that great stuff and we still have less than 10000 gates...what then?

That's not necessarily true.

One of the problems with football (and arguably business in general) is that they see the fan as a captive customer to be fleeced: food prices, shirt prices, ticket prices, etc. Under that model, yes, it's hard to see a lot of fans turning up at games without accompanying success.

But this model could be changed to give the fans a 'win' regardless of the result. It could be any combination of non-football entertainment or giveaways or unique grub or vouchers etc.

 

[SkyblueBri]

I noticed on Saturday that in Block 18 where I sit it was quieter than ever even when we were playing well.
I think the move to Sixfields allowed people the time to do other entertaining things on a Saturday, now we are back and some have returned but I does not feel the same.
If we were looking like promotion candidates then may be the atmosphere would change, I do know, but everything SISU has done has lead to this.
I will always be there, but I understand why most wont.

 

[Nick]

Just deleted Wince's post as it made the page go funny, it wasn't offensive or anything that I could see..

 

[Gazolba]

Exactly, some good ideas just off the top of heads of non PR people. The club should be thinking up much better ways.

A better way would be to stop selling our best players and invest in the club instead of spending the money on legal fees for suing the stadium companies.