Right.. Well despite saying the "Ricoh is not one of them", A) They did bring us back here (albeit temporarily on the outlook), B) We did leave in the first place when there plan was to see us stay at Sixfields..
Crippled our Club or reduced Costs in line with Revenue? Where could they have spent more money? Instead of in the past which is no longer relevant..
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I am going to elaborate on this:
When Sisu first took over the Club in 2007 historically we were Club that had been spending behind it's means for a very long time.
When they came in and Joe Elliot proclaimed "This is a new era for Coventry City FC" I don't think Sisu did their due diligence accurately on the Club or they would have never touched us, what people hoped for is they would throw a bit of money at the Club and the playing staff, but Higgs' share in ACL and provide us all a better future in the Premier League, but that has never materialised.
I think after year or two Sisu began to realise that Igwe, Ranson and others were to incompetent and Sisu realised that the expenditure they were putting into the Club was at a ratio where they were not seeing a Significant return, at that point you can do a number of things:
- Sell up
- Generate more revenue (but then without a home owned by the Club it was always going to be difficult)
- Cut your costs to bring them in line with your revenue.
What they ended up doing was the latter, because Sisu formulated that they would have a long term plan that included cutting costs, while living within that current revenue, but planning for a future in which they could control. Relegation to League One is a consequence of that and nothing less, many have stated that they believe Sisu obtained relegation intentionally, but this is just another stick to beat the owners with..
After 3 more years down the line they are currently bringing there revenues in line with their costs and have even stated that the Club is in line to be making money this year, but the hurt will be now if we do not find a way to make more money in the short - long term, the shares of ACL is available at a price of £2,7M (not what Astute quotes at £10M) it's time for the Club to purchase the shares in the ACL and the Ricoh and start to benefit from a Ground that was built for the Club (albeit sold to a franchise Rugby Club from London, without offering any such option to the Club the Ricoh was "built for") and start to grow again.
Many fans have stated that ticket prices are to high, but then if that continues to be the Clubs only sustainable revenue stream then of course the Club are going to make it as beneficial as they can.
I hope Higgs do end up giving the information Otium/Sisu/CCFC need to Paul Appleton and the owners, we should all be pushing them for it up until the 8th, the Trust, CT, the Club, Observer, Sky Sports, The Romans, etc, as for reasons I have previously mentioned.
People are fed up with where we are and how we are suffering, yet we doomed to stay here if we cannot move forward, it appears the preverbal wall has been placed in front of the Club and the Owners, now it's whether they can negotiate to make it past this latest hurdle..
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