Stu, I think it can work. Not got the time to explain my opinion at the moment but will explain tomorrow
The wasps consortium will need CCFC playing at the Ricoh.
CCFC claim they are only there temporarily whilst building a new stadium ( I do not believe them). However it is something that wasps must take seriously.
CCFC claim that they can stay at the Ricoh on a long term rent deal as it stands.
Wasps can either let CCFC move on in 4 years and forget it. Or they can assist a fellow company who can help bring extra revenue to ACL and increase the value of ACL. Increase the profile of the Ricoh and increase the marketing and sponsorship opportunities. It can also lead to the use if the stadium every week. Of course CCFC have to be more successful on the pitch to achieve this.
The signings of Madine and Martin show CCFC are serious about promotion. I personally am not sure it can be done whilst trying to break even however it seems to me the owners are serous. Promotion and a promotion rum automatically leads to greater crowds and greater profile. Which increases marketing and sponsorship opportunities.
The perfect scenario would be CCFC own half of ACL and so do Wasps so all of the above happens naturally as it is in both clubs interests to increase the value of ACL. However I am told by people on here that can happen. Personally I think it would be in wasps interests to let it happen or sell 40% of the share to CCFC once they buy it ( if they are allowed) under the guise of safe guarding the football club a condition set by the council.
So if that can't happen the next best thing is one company takes over the other. I don't think SISU can afford wasps. I don't think SISU would sell to wasps at the current market value.
Leaving what I see as the last option a merger. The idea of a merger is that it helps both business grow. Both business then share ACL. Both business share the Ricoh. Both business can remove certain costly employees and replace them with one expert in each field who is making decisions that are best for both clubs and more importantly ACL as a whole. Within the new business different people will have share value. It would be SISU's ownership of share value that will later be of importance.
Ryton could be sold ( although this maybe tricky due to planning permission)
If it can't be sold it could be developed into a joint state of the art training facility. Again staff such as club doctors physios sports psychologists would be shared and costs automatically reduced.
Both clubs would automatically have access to the all important revenues. Sponsorship deals would now be even more profitable as spinsters would be sponsoring both CCFC and Wasps so they get massive exposure to different demographics and TV and radio audiences. One marketing team would be sorting out the sponsorship.
Tickets and marketing would would cohesive. The club shop club be at the Ricoh and a combined business.
Then in the long term after successful promotion and a large increase in the value of ACL due to success on the pitch if both teams coupled with the stability brought about by the merger. SISU could sell its share within ACL. To offset against its isolated debts that did not come with the merger.