I don't for one minute disagree that this is a bad deal for the lower leagues and no doubt my premium will rise slightly but to suggest that real football fans or those who support lower league teams should cancel their subscription is bollocks.
I'm a virgin customer and thus have sky sports and bt sports which if i'm honest is bloody great, my kids love their sports so it keeps them entertained and I like other sports after football, i'm a big F1 fan and would pay a large premium to watch that regardless, also like cricket, the boys like WWE and always have sky sports news on if all else fails.
Also sky do promote FL72 quite well and being a fan of a club outside the top flight enjoy watching lower league football.
I'm not getting paid for this honest but just pointing out to those who are pointing fingers that its not just about Premier league football, if they took that away, I would still pay the premium to watch everything else.
Its up to the Premier League to distribute this money wisely, if they really thought about it we could have the best 4 leagues in the world if spent well.