The people of Coventry are no different to any other city. So first off we must forget this arrogant assumption that we are somehow special.
I suspect there were some city fans in that class, but they were embarrassed to say. They probably get teased by the other kids for supporting a shite club.
You have to ask yourself what makes a young kid fall in love with a football club? Is it right to assume that kids will want to support the most depressing club in England?
We all know kids want to support a winning team.
Just look at the last time each club had a good season. A good season being: winning a trophy, finishing in the play offs or automatic promotion places, qualifying for Europe. I think this says it all:
Arsenal 2014
Brentford 2014
Brighton & Hove Albion 2014
Burnley 2014
Burton Albion 2014
Cambridge United 2014
Chelsea 2014
Chesterfield 2014
Derby County 2014
Everton 2014
Fleetwood Town 2014
Leicester City 2014
Leyton Orient 2014
Liverpool 2014
Luton Town 2014
Manchester City 2014
Peterborough United 2014
Preston North End 2014
Queens Park Rangers 2014
Rochdale 2014
Rotherham United 2014
Scunthorpe United 2014
Southend United 2014
Tottenham Hotspur 2014
Wigan Athletic 2014
Wolverhampton Wanderers 2014
Bournemouth 2013
Bradford City 2013
Cardiff City 2013
Cheltenham Town 2013
Crewe Alexandra 2013
Crystal Palace 2013
Doncaster Rovers 2013
Gillingham 2013
Hull City 2013
Manchester United 2013
Mansfield Town 2013
Newport County 2013
Northampton Town 2013
Port Vale 2013
Sheffield United 2013
Swansea City 2013
Swindon Town 2013
Watford 2013
Yeovil Town 2013
Birmingham City 2012
Blackpool 2012
Charlton Athletic 2012
Crawley Town 2012
Huddersfield Town 2012
Milton Keynes Dons 2012
Newcastle United 2012
Reading 2012
Sheffield Wednesday 2012
Shrewsbury Town 2012
Southampton 2012
Stevenage 2012
West Ham United 2012
York City 2012
Accrington Stanley 2011
AFC Wimbledon 2011
Bury 2011
Norwich City 2011
Nottingham Forest 2011
Wycombe Wanderers 2011
Aston Villa 2010
Leeds United 2010
Millwall 2010
Morecambe 2010
Notts County 2010
Oxford United 2010
West Bromwich Albion 2010
Exeter City 2009
Bristol City 2008
Carlisle United 2008
Portsmouth 2008
Stoke City 2008
Dagenham & Redbridge 2007
Hartlepool United 2007
Oldham Athletic 2007
Sunderland 2007
Walsall 2007
Barnsley 2006
Colchester United 2006
Middlesbrough 2006
Bolton Wanderers 2005
Ipswich Town 2005
Tranmere Rovers 2005
Plymouth Argyle 2004
Blackburn Rovers 2003
Fulham 2001
Coventry City 1987
Sadly it does say it all.
I remember growing up in Cov at Primary school (late 70's/early 80's) there were lots of kids supporting Liverpool, Utd etc, but they also supported city (never understood that), I was lucky my family had season tickets and I was taken up to the ground and away days at a young age and was hooked.
As I see it, get the kids to the game and some will continue, look at the now famous Norwich experiment, giving away ST to young kids for free, yes they also had an upturn, but even if they didn't some of those free ST would have been turned into paying ST. (and look at our landlords, discounts on prices, trying to make matchday fun especially for the kids good PR, something SISU need to learn from)
Whatever league we are in next season the club has to look at ST prices and offers, assuming we get very little or nothing from F&B, then it will be a small financial burden on us but hey there is no money now. So if I were in a position to decide on the ticketing policy for next season:
rug rat to U14 - free with adult ticket - adult tick reduced to 75% or early bird price
U15 - U16 (and those in full-time education) - £50
Students/unemployed - £75
Adults £250 (I would like this to be lower)
OAP £150
All the above on interest free payments terms if required.
All the U15 above that want to create an atmosphere be given block 15-16, but also would be looking for ideas from them on creating an atmosphere
There are a lot of seats are in the ground, therefore I would use a section in the ground (opposite end of North stand 25/26/27) for grassroots football clubs that are FA Charter standard or above. Each club would get 12 free ST (2 adult and 10 kids – need confirmation on FA guidelines for adult/child ratios) thus the kids that play football can see football, some will turn into paying ST’s over the years, but more importantly there are people in the ground. I’m not sure how many Charter Standard clubs are in Cov, but if too many clubs draw lots, but aim to fill at least 2 sections. Use another part of a section for the school tickets but give away more than now.
Basically get potential customers bums on seats
We need to make the game price cheaper and more interesting than Wasps, we have to remember that the club can only have a few ticket offers per season, therefore the cost cutting has to done via ST and 1/2 ST.
Game prices (dependant on league)
L1 - Max £20
L2 - Max £15
NOW FOR THE PAIN, if people want lower ticket prices (yes we all do) then unless more people take up ST & go to the game then the club will have less income, therefore less money to spend on players wages, therefore there are big risks in reducing prices next season.