What should puzzle everyone whether they believe the City must own its stadium or whether they believe a deal at the Ricoh can be done is why right now the club appears incapable of maximising the income streams it does have, or developing new ones.
The marketing strategy appears hap hazard and under funded at best, it does not come across as having a plan to it, more of a knee jerk reaction to a particular weeks events. Income is important short term not just in the longer term. Repeatedly we see opportunities missed and marketing attempts poorly funded.
But it isn't just about the money, it is also about being seen to be in the community at large, at being seen to be there. That does not happen by sitting back and waiting for disenfranchised fans to come to you. So yes they could put events on that might make a small loss in financial terms but they could profit greatly by being seen to be commercially or socially active locally, by being seen to compete with other sporting ventures rather than rolling over and complaining "it aint fair"
There is an old adage isn't there - "sometimes you have to spend to accumulate". That doesn't mean you have to waste money, it has to be targeted to get a return either financial or social but preferably both. Episodes like the trestle tables or the lack of shop stock indicate to me that they are unwilling to spend, that not only damages the top line but also the perception of quality and worth of CCFC. The successes seem to be volunteer led as in the kids corner for JSB's or by SBITC a charity which might be sponsored by CCFC but they don't put lots of funds in to it.
Why not think outside the box and try a few events. Why do we focus on the reasons it cant be done? The benefits that are most valuable are not always financial. Connect with the community, connect with the fan base, connect with business.
People keep going on about future incomes, incomes in a new deal, incomes 365 days in the year from our own stadium, but somehow overlook that income and its targeted increase are vital now. Vital to what happens on the pitch, vital to the survival of the club. The marketing and PR are very important in promoting/ensuring that and yet repeatedly it all falls well short. Why?