A little bit of conjecture here....
One of the first things Clouting set up was the Fan Relationship Management Center - (note the Americanization in the spelling!). I've spoken to my 'Senior Sales Consultant' on the 'phone and in the flesh, and he's been very professional as well as a true fan!
My point is this: I can't have been the only fan to express my concern at how SISU have been mis-managing our club, communicating my views in a coherent and logical way to CCFC marketing. Over the last 6/7 months Clouting's team will have gathered a true picture of how disgruntled the fans are with SISU, from the reasoned arguments of old'uns like me, to the succinct 'SISU Out!' banners, and all points in between!
Perhaps now that gates are down to 12k and the squad looking increasingly threadbare, Clouting realizes the only way forward is to find a buyer or administration - he's simply left a sinking ship!