Ricoh Arena (4 Viewers)

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rob9872

rob9872

Well-Known Member
Does anyone know if Ricoh extended the deal on the naming rights as 10 years is surely now up, since the opening game v QPR in 2005?
 
chiefdave

chiefdave

Well-Known Member
Commercial revenue analysis 2013/14

In terms of commercial revenue, for the financial year ended 31 May 2014, 51 per cent. was generated through the naming rights agreement with Ricoh UK Limited. 17 per cent. was generated through the naming rights agreement with Jaguar Cars Limited, 7 per cent. through a stand sponsorship agreement with Lloyds Pharmacy, 10 per cent. through other preferred supplier sponsorships with pouring rights, advertising and digital media rights and other sundry items making up the balance.
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ACL Commercial Agreements

ACL has entered into various commercial agreements with partners whereby naming rights to parts of the Arena or preferred supplier rights have been granted:

(a) Ricoh UK Limited entered into a naming rights agreement in respect of the Arena as a whole. This agreement, having not been renewed in 2014, expires on August 2015;

(b) Jaguar Cars Limited entered into a sponsorship agreement whereby the exhibition hall at the Arena was named the Jaguar Hall. The agreement commenced in 2005 for a ten year term. Discussions are being held with Jaguar as to an extension of the agreement;

(c) Lloyds Pharmacy signed a three year stand naming agreement in relation to a stand facing the pitch in 2010. This agreement was renewed in 2013 for a further two years;

(d) E.ON have sponsored a lounge in the Arena pursuant to an agreement entered into in 2010 for a seven year term;

(e) MCL sponsor a business suite pursuant to a 2009 agreement. This agreement was renewed in 2014 and is up for renewal once more in July 2015;

(f) Freemans entered into a six year naming agreement for a hall at the Arena in 2014. Freemans retain an annual break right if certain revenues are not achieved;

(g) Carlsberg acquired pouring rights to the Arena pursuant to an agreement executed in 2010. The initial term is for five years, discussions as to an extension are shortly to start;

(h) Britvic has the pouring rights in relation to soft drinks, its renewal date falls in 2016;

(i) Touch FM is the Arena’s current media partner, its agreement expires in 2015; and

(j) Hygiene Solutions is a preferred supplier whose agreement is also up for renewal in 2015.
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If the renewal is anything like the value of the Ricoh deal 10 years ago then CCC have essentially gifted ACL to Wasps for nothing.
 
S

skybluesam66

Well-Known Member
The worst thing about this is that success for CCFC would not benefit ccfc in the naming rights but Wasps
Imagine if we ever made the PL = how much that would be worth for Wasps!!
 
shmmeee

shmmeee

Well-Known Member
If it changes, I want the Jaguar Area. "Going up the Jag" has a nice ring to it.

Of course, I'd then want them to also sponsor our new stadium... Plus I want a giant cat on the roof!
 
fernandopartridge

fernandopartridge

Well-Known Member
shmmeee said:
If it changes, I want the Jaguar Area. "Going up the Jag" has a nice ring to it.

Of course, I'd then want them to also sponsor our new stadium... Plus I want a giant cat on the roof!
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Jag of course were supposed to sponsor the stadium but pulled out at the 11th hour. Playing football 'up the Jag' already means something in Cov anyway - the jaguar club in Coundon (I think it's classed as Coundon anyway)
 
Sbarcher

Sbarcher

Well-Known Member
The SISU Arena has a nice ring to it........
 
C

CCFCKirky

New Member
City of Coventry Arena seems more than likely but I wouldn't be surprised if Wasps would want to name the stadium something stupid like The Beehive
 
shmmeee

shmmeee

Well-Known Member
CCFCKirky said:
City of Coventry Arena seems more than likely but I wouldn't be surprised if Wasps would want to name the stadium something stupid like The Beehive
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Why would the wasps want to call it the beehive? Surely the Wasps Nest if anything?
 
Sick Boy

Sick Boy

Super Moderator
CCFCKirky said:
City of Coventry Arena seems more than likely but I wouldn't be surprised if Wasps would want to name the stadium something stupid like The Beehive
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The City of Coventry Stadium is better; apart from COCS.

The most concerning point on there though is that Carlsberg are in negotiations to extend their pouring rights.
 
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