Club or Arena would have to pay for it as there is nothing much in for them as it won't increase bus travel that much and most who are likely to catch the bus just get the 20/40 down the Foleshill Road or the 4 to the Stadium
Yeah, they were a loss maker for the bus company.
There were buses leaving Pool Meadow less than a quarter full.
Unless the Club or Venue subsidise them the buses aren't coming back