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This shows how grim the off season is. Probably should be doing something else over the summer rather than scrape the barrel for football gossip.

Isn’t it a bit early to make that judgement based off one rumour?

They certainly need a decent marketing team to revamp the photos and webpage.

You do this tactic all the time. Not sure if it has a term but kind of applying the extreme opposite logic. Sometimes it can be effective but somehow you always twist it to such an extent it doesn’t work then just keep making different points every time anyone responds, so I won’t.

You’re point about not putting a 300% increase on loyal fans doesn’t make a lot of sense either if that’s what you’re referring to.

Do you think the club should just give up trying to increase income unless it’s an increase of millions?

Do you mean sponsorship or ticket discounts?

All the big companies would ask for a discount Id think. I’ll agree though I don’t think it would interest them although JLR are currently looking for novel ways to offer staff perks.

In the other thread someone (you?) was arguing corporate brought in a huge amount of money and so customers needs to be looked after! Now it’s peanuts and doesn’t really add to the budget.

Interesting.

If it turns out they don’t sell I would be in agreement. We don’t have all the information. I would hope they have some indication or research they can sell at this price.

Sorry, what are you getting at?

Although it’s a jarring increase we don’t know until we see what sells.

From his comments it seems like he wants to invest a minimal amount to fluke a promotion and parachute payments.

As a business owner you should be able to comprehend that an increased profit margin might outweigh the increased costs of acquiring new customers.

Yeah it’s pretty niche but then there are plenty of clubs with sold out corporate boxes.

You don’t know what the profit margin is or how much the club will spend marketing the boxes so this is pretty meaningless. It’s a just a rule of thumb that’s tossed around in business.

Amount of renewals isn’t really indicative of anything. What’s important is whether they sell. I’ve no idea whether they will or not, time will tell.

So you keep saying and I don’t disagree. However, they still have to bring in as much income as possible and reduce losses. Then any profit from player sales has more chance of ending up on the field.

They could have staggered the rises but in the meantime they’re turning down money (assuming they sell at the new price) and people would only complain prices had risen 2-3 years in a row. Better to rip the plaster off IMO.