another interesting read about CCFC (1 Viewer)

TheSnoz

New Member
This part of the article is so true. The missing investors. And not just this season but for at least the past 20 seasons.

"But Coventry City’s fans cannot remain blameless for their club’s financial demise. Our average attendance when Sisu took over was 19,000. It’s now down to 15,000. That 4,000 drop in attendance equates to around £150,000 in lost revenue per month, or £1.8 million per year. In comparison, both Norwich and Southampton managed to maintain attendances of over 20,000 even when they dropped to down to League One. City fans can moan all they like about the owners, but if we were getting that kind of attendance every week then things might be very different."
 

Sub

Well-Known Member
but the question is why have so many fans left??? there are many answers to this lack of results no investment in the team miss in trust owners, global recession, apathy, perhaps fans have had enough of over paid players not giving a fook about their club :thinking about::thinking about: there is no right or wrong answer
 

Astute

Well-Known Member
but the question is why have so many fans left??? there are many answers to this lack of results no investment in the team miss in trust owners, global recession, apathy, perhaps fans have had enough of over paid players not giving a fook about their club :thinking about::thinking about: there is no right or wrong answer

Recession and a team giving poor results are the two main points.

If you can't afford to go or if your funds are a bit tight and you have other things more pressing to spend on then you don't go. A lot of people have stopped going as watching a losing team is not their idea of fun. Add the two together and you lose even more. If we were winning games all the time do you think fans wouldn't go through lack of investment?
 

Brighton Sky Blue

Well-Known Member
This part of the article is so true. The missing investors. And not just this season but for at least the past 20 seasons.

"But Coventry City’s fans cannot remain blameless for their club’s financial demise. Our average attendance when Sisu took over was 19,000. It’s now down to 15,000. That 4,000 drop in attendance equates to around £150,000 in lost revenue per month, or £1.8 million per year. In comparison, both Norwich and Southampton managed to maintain attendances of over 20,000 even when they dropped to down to League One. City fans can moan all they like about the owners, but if we were getting that kind of attendance every week then things might be very different."

It's always frustrating when people cite Norwich as an example of high attendances-it's the only league club for a 40 mile radius, so they can draw upon unrivalled support over a huge area. Southampton have Pompey as the only real close league club too. As for ourselves, we have Wolves, WBA, Villa, Birmingham, Leicester, and (a bit further away admittedly), Forest and Derby. All clubs are of a similar or greater stature, and we're right in the middle trying to compete with all of them for fans-provided no sign of success for decades, and with so many competing clubs nearby, is it any wonder we struggle for good crowds?
If any other club had such a prolonged lack of success over a ridiculous timeframe as CCFC has, then I doubt these clubs would be getting more than 15-20k a week either.
 

mark82

Super Moderator
I think they would get higher attendances if they dropped prices a little. Surely better for everyone if tickets were less but attendances higher.
 

Godiva

Well-Known Member
I think they would get higher attendances if they dropped prices a little. Surely better for everyone if tickets were less but attendances higher.

How much do you think prices should be dropped?
 

coundonskyblue

New Member
The club is in such a state that even if we sold out every week we would still only just break even. Extra 15k fans per game (which would see us as the best supported club in the championship after West Ham) would equal around £6m per year.
 

rickyCCFC

New Member
Match tickets £15 for Adults £10 for under 16s £5 under 12s
Season tickets £240 for Adults £100 for under 16s £50 under 12s
 

dazzled2u

New Member
I think there are numerous reasons why our attendance figures have shrunk so much and why the like of Norwich and Southampton didn't.

In both of their cases they managed to take positive action off the pitch and that led to huge changes on the pitch in style of play and results - fans didn't become worn down and dishearted over a period of years as they watched the club fade away. Theirs was a quick fall from grace and then the rose again. What the average city fan has witnessed is the steady erosion of their club for many seasons this I think is more disheartening when all you can see is further demise.

Coventry as an area has also suffered large scale closures of businesses with the majority of the car plants closing - econimically we have suffered as an area.
 
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Changeyourface

New Member
It's always frustrating when people cite Norwich as an example of high attendances-it's the only league club for a 40 mile radius, so they can draw upon unrivalled support over a huge area. Southampton have Pompey as the only real close league club too. As for ourselves, we have Wolves, WBA, Villa, Birmingham, Leicester, and (a bit further away admittedly), Forest and Derby. All clubs are of a similar or greater stature, and we're right in the middle trying to compete with all of them for fans-provided no sign of success for decades, and with so many competing clubs nearby, is it any wonder we struggle for good crowds?
If any other club had such a prolonged lack of success over a ridiculous timeframe as CCFC has, then I doubt these clubs would be getting more than 15-20k a week either.

Birmingha still struggle to get that now. Now their fans really are a joke.
 

The Reverend Skyblue

Well-Known Member
Match tickets £15 for Adults £10 for under 16s £5 under 12s
Season tickets £240 for Adults £100 for under 16s £50 under 12s

I would go for £15 adults with £10 for under 18's , I don't know the price for JSB's as i don't know what they pay now and i can't be bothered to o]go on the main site to check.

With season tickets I would start again and start a loyalty scheme that if you keep buying year in year out you'll get a loyalty discount that rises say to 15 % off the price in year 3/4. You need to make the price in the first place affordable, and indicative of the current financial climate whatever that is at the time.

The hardest thing is to sell that first year season ticket, then make it hard for them to give it up if it means losing this loyalty bonus.

The Rev
 

Godiva

Well-Known Member
I would go for £15 adults with £10 for under 18's , I don't know the price for JSB's as i don't know what they pay now and i can't be bothered to o]go on the main site to check.

With season tickets I would start again and start a loyalty scheme that if you keep buying year in year out you'll get a loyalty discount that rises say to 15 % off the price in year 3/4. You need to make the price in the first place affordable, and indicative of the current financial climate whatever that is at the time.

The hardest thing is to sell that first year season ticket, then make it hard for them to give it up if it means losing this loyalty bonus.

The Rev

I agree with your loyalty scheme - it's a great idea that works in airline business. In addition to a discount, a loyalty program could include a yearly sitin with the brass in the executives box (only has a value if the 'new local management' actaully attend the matches),
a discounted price for season end dinner etc.

But lowering match tickets from approx £24 to £15 (adults) and £14 to £10 for juniors is quite a loss of income over a season. I don't think attendance will go up that much to regain £2.5m.
 

mark82

Super Moderator
Match tickets £15 for Adults £10 for under 16s £5 under 12s
Season tickets £240 for Adults £100 for under 16s £50 under 12s

Agree with these prices. Would make it a slightly cheaper day out, particularly for families. Club wouldn't lose out as more would go.
 

shmmeee

Well-Known Member
Agree with these prices. Would make it a slightly cheaper day out, particularly for families. Club wouldn't lose out as more would go.

No they wouldn't.

Sorry, it's a complete myth. The club have done offer after offer and lose money every time.

There are lots of things that could be done to bring more fans in, or make it seem like there are more fans there for a better atmosphere, not least success on the pitch and a concerted effort to attract new fans. However, time after time it's been proven cheaper tickets isn't the answer.
 

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