They're stupid. Why they haven't devised a service similar to netflix to rival it I'll never know. It's a trusted brand so people will buy into that.
It's the same with HMV. There's loads of obvious niches they could have gone into - like selling guitars etc. People are stupid (and war is stupid)
And they have decided to stop selling BluRay's to thousands and sell Betamax to a few hundred instead.SISU are sniffing around apparently.
They feel that the nieche with Blockbusters, isnt about selling DVD rentals, but its all about the popcorn and the Coca-Cola that goes with it. Without the revenue from that its not a viable business